chi sono? · il pitch deck title: company name, logo, and one-liner outlining what you do. problem:...
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Chi sono?Ester LiquoriFondatrice e CEO di Ghostwriter.AI. Laurea master in comunicazione20 anni di esperienza aziendale, marketing, innovazione.Mentor Techstars, Speaker TedX, Top 15 delle donne digitali italiane 2018 secondo la rivista Digitalic Magazine.
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Taggatemi!!
Linkedin @esterliquoriTwitter @esterliquoriIG @esterpurplethings
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Business Model Alchemist
Alex Osterwalder
Business Models & Value Propositions Canvas
ALEXANDER OSTERWALDER
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ghostwriter.ai | 5
Why Lean Canvas vs Business Model Canvas? - Love the Problem
Ash Maurya
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Il pitch deckTitle: company name, logo, and one-liner outlining what you do.Problem: what’s wrong with how the world currently works?Solution: how do you solve the problem you just outlined?Traction: do you have PMF as demonstrated by your numbers (e.g., strong growth, path to healthy unit economics)?Market: is there a large TAM today or in the future?Competition: who are your competitors and why are you 10x better than them?Vision: how do you become a gigantic company?Team: why are you the right people to do this? (Where this slide is ordered within your deck depends on the strength of your team. For example, if you’re a biotech company with experienced pharma executives, make this your second slide.)Use of funds: what does the business look like in a few years and how much capital will it require?
YC seed deck template
How to Design a Better Pitch Deckghostwriter.ai | 6ghostwriter.ai | 6
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Pitch Deck VS Investor Deck30 Legendary Startup Pitch Decks and What You Can Learn From Them
ghostwriter.ai | 7ghostwriter.ai | 7
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"I Key performance indicators (KPI) sono un set di misurazioni quantificabili usate per valutare la performance a lungo termine di un brand.”
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KPI STRATEGICHE
Voglio acquisire 2000 nuovi clienti nel 2020
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KPI FINANZIARIE
Voglio raggiungere un fatturato di 1 Ml di € nel 2020
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KPI OPERATIVE
Voglio ottenere 2000 nuovi lead con un budget di 1000€
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S M A R TSPECIFIC
diretti, dettagliati e significativi
MEASURABLE
quantificabili e possono essere
monitorati
ACHIEVABLE
realistici e richiedono strumenti o
risorse
RELEVANT
in linea con la missione
aziendale e faranno
progredire l’azienda
TIME-BOUND
un periodo di tempo definito e
una data di completamento
.
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METRICHE KPI
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VS
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MISURE METRICHE
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VS
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AI E IL MARKETINGPerchè l’AI sta cambiando il mondocome lo conosciamo?
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Interagiamo con l’AI in molti modi durante il giorno.
Siti web, social, smart device, chatbot sono solo alcuni esempi.
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Sveglia!
Ti svegli ascoltando la tua playlist di Spotify preferita, che hai scoperto grazie ai suggerimenti dell’app
7:00 am
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Colazione
“Alexa, leggimi le notizie più importanti di oggi.”
7:10 am
Hey Alexa...
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7:30 am
Shopping
Vai su Amazon per riordinare il tuo caffè preferito, e sei colpito da quelle nuove cuffie per il telefono.
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Questo comeinfluenza
il marketing?
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Sono progettati percapire i bisogni e le preferenze dei consumatori per garantire esperienze personalizzate.
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Q&ALinkedin @esterliquoriTwitter @esterliquoriIG @esterpurplethings
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ghostwriter.ai [email protected]