smau padova 2015 - innovuum
TRANSCRIPT
![Page 1: Smau Padova 2015 - Innovuum](https://reader030.vdocumenti.com/reader030/viewer/2022020307/55a690f91a28ab4a4d8b4586/html5/thumbnails/1.jpg)
Innovazione vs Contro-
innovazione.
![Page 2: Smau Padova 2015 - Innovuum](https://reader030.vdocumenti.com/reader030/viewer/2022020307/55a690f91a28ab4a4d8b4586/html5/thumbnails/2.jpg)
Negli ultimi 6 mesi è cambiato qualcosa nel mercato in cui operi, nel tuo
target, nella tua attività?
STUCK THINKING
1
![Page 3: Smau Padova 2015 - Innovuum](https://reader030.vdocumenti.com/reader030/viewer/2022020307/55a690f91a28ab4a4d8b4586/html5/thumbnails/3.jpg)
![Page 4: Smau Padova 2015 - Innovuum](https://reader030.vdocumenti.com/reader030/viewer/2022020307/55a690f91a28ab4a4d8b4586/html5/thumbnails/4.jpg)
![Page 5: Smau Padova 2015 - Innovuum](https://reader030.vdocumenti.com/reader030/viewer/2022020307/55a690f91a28ab4a4d8b4586/html5/thumbnails/5.jpg)
Proteggere lo status quo.
WE’VE ALWAYS
DONE IN THAT WAY
2
![Page 6: Smau Padova 2015 - Innovuum](https://reader030.vdocumenti.com/reader030/viewer/2022020307/55a690f91a28ab4a4d8b4586/html5/thumbnails/6.jpg)
![Page 7: Smau Padova 2015 - Innovuum](https://reader030.vdocumenti.com/reader030/viewer/2022020307/55a690f91a28ab4a4d8b4586/html5/thumbnails/7.jpg)
Perdere, pareggiare o vincere.
PLAYING, NOT TO
LOSE
3
![Page 8: Smau Padova 2015 - Innovuum](https://reader030.vdocumenti.com/reader030/viewer/2022020307/55a690f91a28ab4a4d8b4586/html5/thumbnails/8.jpg)
![Page 9: Smau Padova 2015 - Innovuum](https://reader030.vdocumenti.com/reader030/viewer/2022020307/55a690f91a28ab4a4d8b4586/html5/thumbnails/9.jpg)
Abbiamo il tempo di «chiacchierare» con i clienti?
CUSTOMER
DISCONNECT
4
![Page 10: Smau Padova 2015 - Innovuum](https://reader030.vdocumenti.com/reader030/viewer/2022020307/55a690f91a28ab4a4d8b4586/html5/thumbnails/10.jpg)
![Page 11: Smau Padova 2015 - Innovuum](https://reader030.vdocumenti.com/reader030/viewer/2022020307/55a690f91a28ab4a4d8b4586/html5/thumbnails/11.jpg)
La sindrome del solitario
THE LONE RANGER
APPROACH
5
![Page 12: Smau Padova 2015 - Innovuum](https://reader030.vdocumenti.com/reader030/viewer/2022020307/55a690f91a28ab4a4d8b4586/html5/thumbnails/12.jpg)
![Page 13: Smau Padova 2015 - Innovuum](https://reader030.vdocumenti.com/reader030/viewer/2022020307/55a690f91a28ab4a4d8b4586/html5/thumbnails/13.jpg)
Me too o trend setter.
FOLLOW THE
LEADER MENTALITY
7
![Page 14: Smau Padova 2015 - Innovuum](https://reader030.vdocumenti.com/reader030/viewer/2022020307/55a690f91a28ab4a4d8b4586/html5/thumbnails/14.jpg)
![Page 15: Smau Padova 2015 - Innovuum](https://reader030.vdocumenti.com/reader030/viewer/2022020307/55a690f91a28ab4a4d8b4586/html5/thumbnails/15.jpg)
![Page 16: Smau Padova 2015 - Innovuum](https://reader030.vdocumenti.com/reader030/viewer/2022020307/55a690f91a28ab4a4d8b4586/html5/thumbnails/16.jpg)
La cultura del fallimento
FAILURE NOT AN
OPTION
6
![Page 17: Smau Padova 2015 - Innovuum](https://reader030.vdocumenti.com/reader030/viewer/2022020307/55a690f91a28ab4a4d8b4586/html5/thumbnails/17.jpg)
![Page 18: Smau Padova 2015 - Innovuum](https://reader030.vdocumenti.com/reader030/viewer/2022020307/55a690f91a28ab4a4d8b4586/html5/thumbnails/18.jpg)
![Page 19: Smau Padova 2015 - Innovuum](https://reader030.vdocumenti.com/reader030/viewer/2022020307/55a690f91a28ab4a4d8b4586/html5/thumbnails/19.jpg)
Coltivare conoscenza e abilità
LACK OF KNOW
HOW
8
![Page 20: Smau Padova 2015 - Innovuum](https://reader030.vdocumenti.com/reader030/viewer/2022020307/55a690f91a28ab4a4d8b4586/html5/thumbnails/20.jpg)
![Page 21: Smau Padova 2015 - Innovuum](https://reader030.vdocumenti.com/reader030/viewer/2022020307/55a690f91a28ab4a4d8b4586/html5/thumbnails/21.jpg)
Obiettivi e strategia.
UNREALISTIC
EXPECTATIONS
9
![Page 22: Smau Padova 2015 - Innovuum](https://reader030.vdocumenti.com/reader030/viewer/2022020307/55a690f91a28ab4a4d8b4586/html5/thumbnails/22.jpg)
![Page 23: Smau Padova 2015 - Innovuum](https://reader030.vdocumenti.com/reader030/viewer/2022020307/55a690f91a28ab4a4d8b4586/html5/thumbnails/23.jpg)
![Page 24: Smau Padova 2015 - Innovuum](https://reader030.vdocumenti.com/reader030/viewer/2022020307/55a690f91a28ab4a4d8b4586/html5/thumbnails/24.jpg)
Innovazione vs contro-innovazione
WHO ARE YOU?
10
![Page 25: Smau Padova 2015 - Innovuum](https://reader030.vdocumenti.com/reader030/viewer/2022020307/55a690f91a28ab4a4d8b4586/html5/thumbnails/25.jpg)
![Page 26: Smau Padova 2015 - Innovuum](https://reader030.vdocumenti.com/reader030/viewer/2022020307/55a690f91a28ab4a4d8b4586/html5/thumbnails/26.jpg)
PROFILO A
PROFILO B
PROFILO C
Stai muovendo i primi passi nella Contro-innovazioneConsiglio: inizia a guardarti in giro – anche in fiera-e prendi contatto con aziende a te complementari»
Hai una posizione di difesa attenta. Aspetti le occasioni e sei pronto a coglierleConsiglio: guardati in giro e cerca, cerca, cerca… opportunità. Potresti arrivare tardi all’occasione del secolo!
Sei un innovatore (consapevole/inconsapevole)Consiglio: muovi ora il primo passo verso la tua idea/innovazione! Non aspettare che qualcuno la realizzi prima di te
![Page 27: Smau Padova 2015 - Innovuum](https://reader030.vdocumenti.com/reader030/viewer/2022020307/55a690f91a28ab4a4d8b4586/html5/thumbnails/27.jpg)
![Page 28: Smau Padova 2015 - Innovuum](https://reader030.vdocumenti.com/reader030/viewer/2022020307/55a690f91a28ab4a4d8b4586/html5/thumbnails/28.jpg)
![Page 29: Smau Padova 2015 - Innovuum](https://reader030.vdocumenti.com/reader030/viewer/2022020307/55a690f91a28ab4a4d8b4586/html5/thumbnails/29.jpg)
![Page 30: Smau Padova 2015 - Innovuum](https://reader030.vdocumenti.com/reader030/viewer/2022020307/55a690f91a28ab4a4d8b4586/html5/thumbnails/30.jpg)
![Page 31: Smau Padova 2015 - Innovuum](https://reader030.vdocumenti.com/reader030/viewer/2022020307/55a690f91a28ab4a4d8b4586/html5/thumbnails/31.jpg)
www.mercatodellinnovazione.it