running a lean startup, # startup weekend verona 2013 #swverona
DESCRIPTION
Programmazione e pianificazione tradizionali sono inadeguate a gestire processi di innovazione. Lean Startup fornisce strumenti, tecniche e visioni per adottare un approccio snello allo sviluppo del business. Partire leggeri per arrivare lontano. Ci proviamo?TRANSCRIPT
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Lean Startup
Running a Lean Startup
di Andrea De Muri
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Sono manager, consulente, e formatore. Mi occupo di sviluppo strategico, startup e miglioramento dei processi aziendali. Ho lavorato in una banca di investimento per 10 anni, per poi dedicarmi al pensiero creativo, le organizzazioni snelle e il lean thinking. Attualmente impegnato a diffondere i principi del Lean Startup, applicandoli a progetti manifatturieri e digitali per gli Artigiani del Futuro.
Andrea De Muri - [email protected] Tel +39 335 5744 243
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Siete Pronti?
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C’è un segreto che riguarda il mondo delle startup
Qualcosa di cui poco si parla, poco si sente e poco si conosce
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… but a Startup is not!
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Build-up
Le startup sono qui
SUCCESSO MEDIOCRITA’
Si fallisce se si rimane una startup!
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Le startup si trovano in una fase particolare, temporanea e precaria
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Non è solo come
fare ad essere una startup,
ma come fare a non esserlo!
“Essere… o non essere
una startup?”
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Build-up
“Finding a Business Model that
works before running out of resources”
?
Ash Maurya
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Come?
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Non con i metodi manageriali classici!
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Nati a metà ‘900 per costruire automobili a
basso costo
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“Everybody has a plan until they get punched in
the mouth” M. Tyson
Si basano sulla esecuzione dei Business Plan
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Quindi come?
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Concentrandosi sulle due variabili dell’innovazione
Idea + Fattibilità
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Sto lavorando all’idea giusta?
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Quale strategia e quali risorse ho per realizzarla?
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Lean Startup
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“ Lean Startup is a
systematic process for
iterating from Plan A
to a plan that works” Ash Maurya
tempo
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Build-up
Tempo
Ricavi
Cosa succede qui?
Cosa succede prima del lancio?
“Come massimizzare le probabilità di successo?”
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Tempo
Il processo di sviluppo tradizionale
Tempo
Lean Startup
Esecuzione in fasi sequenziali Sperimentare rapidamente
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Tempo
MINIMUM VIABLE PRODUCT: versioni
minime del prodotto per completare un loop di test
PIVOT: Cambiare direzione e strategia per testare nuove ipotesi
ITERAZIONE: Loop completo e parte del progetto complessivo
Pivot
Lean Startup: un sistema per gestire esperimenti
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The Lean Stack
1) Documenta il piano
2) Identifica le parti più rischiose
3) Testa il piano sistematicamente
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A new Mindset
Ricercare quello che funziona
Eseguire una strategia
vs.
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Imparare Ottimizzare
Build-up
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Pitching different
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Quanto costa svilupparla?
Ti racconto un’idea fantastica
Siamo differenti!
Cosa pensa lo startupper?
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Cosa cerca l’investitore?
Traction
Margini
Mkt Size
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Cosa cerca il cliente?
Soluzione a problemi
Una promessa intrigante
La propria identità
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Mettendo assieme..
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Soluzione a problemi
Una promessa intrigante
La propria identità
Quanto costa svilupparla?
Ti racconto un’idea fantastica
Siamo differenti! Traction
Margini
Mkt Size
Che confusione!
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Il Lean Canvas e Business Model Canvas
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Lean Canvas
Ash Maurya, inventore del Lean Canvas
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The “Lean Canvas”
PROBLEM SOLUTION UNIQUE VALUE PROPOSITION
UNFAIR ADVANTAGE
CUSTOMER SEGMENTS
KEY METRICS CHANNELS
REVENUES COSTS
PRODOTTO MERCATO
Ash Maurya – Running Lean
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Problem/ Solution Fit Esiste un bisogno e dei potenziali clienti?
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Alla base di ogni prodotto ci deve essere un problema (visto con gli occhi di un cliente)
Esiste un problema?
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Quali sono le alternative?
Ho i riferimenti giusti? Mi sono documentato? Quali sono pregi e difetti delle soluzioni alternative?
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Chi ha il problema? Esiste davvero? So come vive, cosa vede, come pensa, come si sente?
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Esiste una soluzione? Non fermatevi alle funzionalità e caratteristiche del prodotto
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Unique Value Proposition Come posso attivare un dialogo con i clienti? Come descrivo in pochissime parole il mio progetto?
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Problem/Solution Fit
PROBLEM SOLUTION UNIQUE VALUE PROPOSITION
UNFAIR ADVANTAGE
CUSTOMER SEGMENTS
KEY METRICS CHANNELS
REVENUES COSTS
1 2 3
4
Identificare se esiste un bisogno nel mercato e una possibile soluzione
Proviamoci!
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Product/ Market Fit Ho costruito qualcosa che la gente vuole?
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Non sarete voi a conquistare il mondo, ma i vostri clienti a decidere se lo meritate
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Cosa serve per farlo funzionare? Quale è il Motore della Crescita? Quali metriche utilizzare? Quanti soldi servono? Come raggiungerete il cliente?
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Channels Come raggiungerò il cliente? Come mi promuovo?
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I margini rispecchiano le mie ambizioni? Mi posso mantenere vendendo apps?
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Come misurerò il progetto? Key Metrics Engine of growth
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Cosa mi rende unico e inimitabile? Unfair advantage Non sono io a definirlo!
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Product/Market Fit
PROBLEM SOLUTION UNIQUE VALUE PROPOSITION
UNFAIR ADVANTAGE
CUSTOMER SEGMENTS
KEY METRICS CHANNELS
REVENUES COSTS
1 2 3
4
Posso costruire un prodotto? C’è un mercato per esso?
Proviamoci!
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“Se fosse una azienda normale come sarebbe?”
Un’ultima domanda:
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Bibliografia
E adesso che sapete quasi tutto non ci sono più scuse.
Good Luck!