ogm media kit 2016
TRANSCRIPT
MEDIA KIT
2016
ENERGY + CULTURE
WHAT CAN THE OGM DO FOR YOU?
ELEVATE YOUR BRAND
INCREASESALES
WINCONTRACTS
MEDIA KIT 2016
COMMUNICATION SOLUTIONS
SHIFT PUBLICOPINION
ATTRACT KEY VENDORS
FORMPARTNERSHIPS
HIREAND RETAIN
$
AUDIENCE DEMOGRAPHIC
AGE AGE 35 – 49
AGE 18 – 34
AGE 50+
EDUCATION
STATUS
INCOME
COLLEGE
POST-GRADUATE
FEMALE
MALE
MARRIED / PARTNERED
500,000+
100,000+
Average Household Income–$195,000+
EMPLOYMENT
PROFESSIONAL /MANAGERIAL
SELF-EMPLOYED
OWNER /PARTNER
MEDIA KIT 2016
22%
32%
46%
85%
15% 89%
33%
33%
81%
62%
78%
16%
43%
BREAKDOWNCanada–75%U.S.–20%International–5%
CANADIAN BREAKDOWN: Alberta–34%Newfoundland–28% Ontario–12%Nova Scotia–8%British Columbia–6% Quebec–5%Manitoba–1%New Brunswick–1%Saskatchewan–1%Price Edward Island–0.1%
U.S. BREAKDOWN: California–19%Texas–14%Colorado–12%Illinois–8%Pennsylvania–5%New York–2%
INTERNATIONAL BREAKDOWN AS A TOTAL PERCENTAGE:UAE–90%Australia–8%South America–2%
DISTRIBUTION BREAKDOWN E&P Companies (Shell, Exxon, Suncor etc.), Supply & Service, Engineering firms, Law Offices, Banks and Government–47%Global Energy Conferences and Exhibitions–28%Hospitality Industry – Hotels and Restaurants–14%Oil & Gas – Platforms and Vessels–11% GEOGRAPHICAL BREAKDOWN PRINTThe official newsstand distributor of The OGM is Disticor Magazine Distribution.The OGM is available on newsstands across North America.For specific locations, please call 1-800-668-7724
4 WAYS TO RECEIVE THE OGM• On sale on newsstands across North America with a focus at major International airports.• Subscription–Print + Digital.• 55+ Energy conferences and exhibitions across the globe.• Specific Oil and Gas building lobbies, oil rigs, retail outlets and hotels.
TOTAL OGM ASSETS 700,000+Annually
ANNUAL DISTRIBUTION
MEDIA KIT 2016
The OGM Network
PRINThe Energy industry is a powerful and dynamic sector that has much to offer in terms of challenges, innovation, learning, growth, and accomplishments, and there has
never been a shortage of content to profile all of this, especially when it comes to technical information. However, as with any industry in the world, the evolution of how people receive and dissect information is rapidly changing, particularly with the onset of the digital revolution. This ever-changing explosion of information technology combined with new realms of social media
and multimedia platforms places us at the most exciting time of energy information in history.
The OGM delivers unique content in such a way that it communicates the way we think about our resources and how we live and operate while developing them. We understand that this concept is crucial to sustain engagement, as we’ve taken great care to ensure our energy information reflects global “pop” culture, as personal and professional mastery of both aspects is critical for the next generation.
OUR OFFERINGS
Double Page Spread • Full Page • Half Page • Sponsored ContentDepartment Sponsor • Presenting Sponsor of One of Four Departments for 1 Year.
OIL + GASAviation
Exploration & ProductionHuman ResourcesJourney to Hebron
LawMarine & Offshore
Oil SandsPipelines
SafetyTech
NEW ENERGYBiofuels
Fusion TechnologyGeothermal Energy
Hydro PowerNew Energy Innovation
Solar SolutionsTidal EnergyWind Power
BUSINESS Business Impact Series
Finance & Banking Global Citizenship
Leadership Mergers & Acquisitions Personal Development
Game Changers Up and Coming
Student Icon
CULTURE Auto
FashionHealth & Wellness
HotelsReal Estate
Culinary AffairSportsTravelTrendSpiritsEvents
DEPARTMENTS
TQUARTERLY PUBLICATION
MEDIA KIT 2016
38+ VERTICALS TO PROFILE YOUR BRAND WITH RELEVANT CONTENT
SOCIAL MEDIA# WE CREATE CONVERSATIONS
AROUND TRENDING TOPICS EVERYDAY.
OUR OFFERINGSSponsored content
Brand mentionsPress releases
Video interviews
UPDATED DAILY
MEDIA KIT 2016
THEOGM.COM
OUR OFFERINGSBanner Advertising – Offered on all pages.
Sponsored Content – Presented By:Department Buyouts – Take over one of our four main departments.
Vertical Buyouts – Take over one of our 38 verticals.Video Buyouts – Engage our readers with a video commercial on any of our pages.Corner Peels – A sleek interactive position on the top right hand side of any page
with a mouse-over fold-down flap for your brand.
A landscape that cultivates a diverse industry mash-up of relevant content that has something for everyone!
Relevant content is vital for any reader since we have entered this technological age where we are inundated with content both online and in print. Finding what you want to read in your specific sector is of value and being
able to navigate to that section is the driving force behind our site departments and verticals.
U-Publish-It The new U-Publish-It portal allows you to submit articles that educate, transfer technology and facilitates business, in your area of expertise. It’s free!
CREATING THE WORLDS LARGEST COMMUNITY OF ENERGY READERS AND WRITERS
MEDIA KIT 2016
TheOGM.com is now accessible to you in the newest, most advanced and responsive design format available. Whether you visit us from your laptop, tablet, or smartphone, our website will continue to deliver an optimal and complete user experience
that feels like the site was entirely customized for your device of choice. No more trading convenience for content!
MOBILE SITEIt’s no secret that the frequency with which we are accessing website content from our mobile devices continues to grow rapidly. Our desire to have exactly what we want, right when we want it in the palm
of our hands [literally], is why “mobile friendly” websites are in such high demand.
In response to advances in recent technology, to a spike in our mobile users by 25 percent, and to our reader’s demand for diverse and specific content, The OGM has introduced an all-new responsive design: predicated on a platform built to deliver more of exactly what you want when you want it,
directly to your device of choice.
OUR OFFERINGSTop Sponsor Banner – Available on any article page (does not scroll down with reader).
Bottom Sponsor Banner – Available on any department page (follows the reader as the scroll).Video Buyout – Available as a 10-30s commercial on our home page or any department page.
(skip button live after 3s).
UPDATED DAILY, WEEKLY, MONTHLY, AND QUARTERLY
MEDIA KIT 2016
E-NEWSLETTERStaying on top of trending topics is key to holding high-level conversations and being in the know among peers. Our weekly newsletter gathers the world’s top trending stories in Energy and delivers
them directly to your inbox every week.
We deliver key trending stories to our extensive global database which, is comprised of a broad target demographic. C-suites to field managers our database proves to have something of value for
everyone in our all opt-in rapidly growing network.
With soaring open-rates, week after week, our network values the information we deliver as we raise the bar with thought-provoking, multi-faceted content.
OUR OFFERINGS‘Brought to you by’ Top Sponsor Banner
Bottom Sponsor BannerFeature Story
Dedicated e-NewsletterVideo Buyout
WEEKLY
MEDIA KIT 2016
BUNDLES
A HOLISTIC APPROACH
DOUBLE PAGE
BUNDLE
FULL PAGE
BUNDLE
1/2 PAGE
BUNDLE
4 SIMPLE OFFERINGS - 12 month campaign
WHAT YOU GET4x Print ads (size depends on bundle option chosen) • 300px X 600px Banner advert online (up to 12 months)
Bottom sponsor banner advert on e-Newsletter (up to 6) • Video - HD 1920 x 1080
Customized bundles available upon request
PRINT + THEOGM.COM + E-NEWSLETTER +VIDEO
PRIN
T THEOGM.COM
V
IDEO
MEDIA KIT 2016
E-NEW
SLETTER
VIDEOBUNDLE
EDITORIAL SCHEDULEVOLUME 25-1 TECHNOLOGY & INNOVATION
VOLUME 25-2 SUSTAINABILITY & ENVIRONMENT
VOLUME 25-3 SAFETY & HUMAN RESOURCES
VOLUME 25-4 THE SUCCESS EDITION
MEDIA KIT 2016
PRICING$
PRINT *Per quarter 1x 4xDouble Page Spread $9,000 $8,000Full Page $5,500 $5,000Half Page $4,000 $3,750Front Cover $30,000French Door Cover $25,000Back Cover $20,000Z-Fold Cover $20,000Inside Front Cover $15,000Inside Back Cover $15,000Gate Fold $12,000Belly Band $10,000
THEOGM.COM *Per month Buyout RotationalEditorial Buyout $10,000Department Corner Peel $3,500 $2,500Department 300 x 600px $2,500 $1,500Vertical Sponsor 12 Months $5,000Corner Peel Part of Sponsor $5,000Vertical Banner 300 x 600px $2,000 $1,000
E-NEWSLETTER *Per weekNewsletter Top Premium Sponsor $2,000Newsletter Bottom Banner Sponsor $1,000Dedicated Newsletter $3,000Tradeshow Feature Placement $3,000
MOBILE SITE *Per monthTop Sponsor Banner $1,500Bottom Sponsor Banner $750Video Buyout $3,000
BUNDLE OPTIONS *Per month(Print and Online) (+ Video)Double Page Spread $2,700 $3000Full Page $2,200 $2500Half Page $1,800 $2000
Included in the bundles:4x Print ads, size of your choice12 Months online with a 728 x 260px ad6x E-Newsletter bottom sponsor banner 3 to 5 minute corporate video
MEDIA KIT 2016
SPEC SHEETPRINT
DOUBLE PAGE ADVERTTrim: 16.5”w x 10.75”h
Bleed included: 16.75”w x 11”h
FULL PAGE ADVERTTrim: 8.25”w x 10.75”h
Bleed included: 8.5”w x 11”h
HALF PAGE ADVERT7”w x 4.625”h
THEOGM.COMBanner ad: 300 x 600px
Second banner ad: 300 x 250pxBottom horizontal ad: 728 x 90px
Video frame: 728 x 480pxCorner Peel artwork: 500 x 500px
Sponsorship Corner Peel and Video Buyout are available upon request.
E-NEWSLETTER
Top Sponsor Banner: 600 x 120pxBottom Sponsor Banner: 600 x 120px
MOBILE SITE
Top Banner: 320 x 60pxBottom Banner: 320 x 60pxVideo frame: 300 x 300px
VIDEO
Video - HD 1920 x 1080
DELIVERY INSTRUCTIONS
We prefer to use dropbox – please share folders with the following emails with [email protected]
Artwork for the magazine accepted in high res (300dpi) PDFDigital artwork accepted in .gif or .mp4
MEDIA KIT 2016
THEOGM.COM WEBSITE
E-NEWSLETTER
16.5 in
10.7
5 in
8.25 in
10.7
5 in
728 px
480
px
600 px
300 px
120
px
600
px7 in
4.62
5 in
MOBILE SITE320 px
60 p
x
320 px
60 p
x
300 px
300
px
150 px
100
px
728 px
90 p
x
300 px
250
px
For double page spread and full page print ad sizes that require bleed, please add 0.125 inch on all four sides.
MEDIA KIT 2016
Double Page Spread Ad Full Page Ad
Half Page Ad
Half PageSidebar Ad
Article Photo/Video Ad
Article Bottom Leaderboard Ad
Medium Sidebar Ad
Trade ShowBanner Ad
Sponsor Banner Ad
150 px
100
pxTrade ShowBanner Ad
Home Page Pop-up Ad
Top Department Buyout Banner Ad
Bottom Department Buyout Banner Ad
ABOUT USENERGY + CULTURE
4 KEY METHODS OF DISTRIBUTION
1. Newsstands across North America with specific target areas and major airports
2. Subscription - Oil and gas operators, major contractors, suppliers, Provincial and Federal Governments and Industry associations
3. Retail distribution at airport lounges, oil and gas building lobbies and premier industry hotels (we are the only industry publication offered in downtown building lobbies: The Bow, Eighth Ave Place, Suncor Centre, Fifth Ave Place, TD Place, Calgary Place to name a few) and oil rigs in Eastern Canada.
4. Trade Shows (we add to our trade show distribution everyday. A full list of current shows is available on our trade show calendar on TheOGM.com)
Not your typical Energy publication:While other energy publications are educating the industry itself, our focus is to educate the energy consumer by dispelling common assumptions, and replacing them with facts, enabling the average person to make informed decisions about his or her own
energy choices.
It became our vision to change public perception about an energy-media brand by overcoming what we perceived to be the industry’s greatest challenge: revealing
energy’s relevance to the public at large (consumers).
We wanted our readers to gain a greater understanding about the importance and relevance of energy in our world today. THE OGM tells that story. It is the first publication of its kind that remains an energy-media brand while being consumer driven. It strives to enhance energy literacy broadly by focusing on content that, ironically, is not solely industry focused. Creating a relevant landscape for advertisers. We ensure our advertisers have a pool of relevant content to surround themselves with so our readers
could make the connection between story and brand.
The OGM redefines energy content through the eyes of other industry disrupters, focusing on highly visual content and a high level of expertise. We get it, the next wave of information dissemination will be integrated with differently. We are proud to bring relevant content to industry through an unprecedented, global “Digital”
distribution network.
ENGAGE . EDUCATE . ENTERTAIN
MEDIA KIT 2016
SPACE CLOSEDVolume 25 # 1 – March 9Volume 25 # 2 – May 2
Volume 25 # 3 – August 17 Volume 25 # 4 – November 16
MATERIAL DEADLINEVolume 25 # 1 – March 16Volume 25 # 2 – May 9
Volume 25 # 3 – August 24Volume 25 # 4 – November 23
ON SALEVolume 25 # 1 – April 18Volume 25 # 2 – June 6
Volume 25 # 3 – September 26Volume 25 # 4 – January 3, 2017
SAVE THE DATE