five elements to evaluate your content marketing strategy
DESCRIPTION
Five Elements to Evaluate Your Content marketing StrategyTRANSCRIPT
![Page 1: Five Elements to Evaluate Your Content marketing Strategy](https://reader033.vdocumenti.com/reader033/viewer/2022052909/5597854a1a28ab367b8b46ef/html5/thumbnails/1.jpg)
![Page 2: Five Elements to Evaluate Your Content marketing Strategy](https://reader033.vdocumenti.com/reader033/viewer/2022052909/5597854a1a28ab367b8b46ef/html5/thumbnails/2.jpg)
![Page 3: Five Elements to Evaluate Your Content marketing Strategy](https://reader033.vdocumenti.com/reader033/viewer/2022052909/5597854a1a28ab367b8b46ef/html5/thumbnails/3.jpg)
@JoePulizzi |
![Page 4: Five Elements to Evaluate Your Content marketing Strategy](https://reader033.vdocumenti.com/reader033/viewer/2022052909/5597854a1a28ab367b8b46ef/html5/thumbnails/4.jpg)
![Page 5: Five Elements to Evaluate Your Content marketing Strategy](https://reader033.vdocumenti.com/reader033/viewer/2022052909/5597854a1a28ab367b8b46ef/html5/thumbnails/5.jpg)
@JoePulizzi |
![Page 6: Five Elements to Evaluate Your Content marketing Strategy](https://reader033.vdocumenti.com/reader033/viewer/2022052909/5597854a1a28ab367b8b46ef/html5/thumbnails/6.jpg)
![Page 7: Five Elements to Evaluate Your Content marketing Strategy](https://reader033.vdocumenti.com/reader033/viewer/2022052909/5597854a1a28ab367b8b46ef/html5/thumbnails/7.jpg)
![Page 8: Five Elements to Evaluate Your Content marketing Strategy](https://reader033.vdocumenti.com/reader033/viewer/2022052909/5597854a1a28ab367b8b46ef/html5/thumbnails/8.jpg)
![Page 9: Five Elements to Evaluate Your Content marketing Strategy](https://reader033.vdocumenti.com/reader033/viewer/2022052909/5597854a1a28ab367b8b46ef/html5/thumbnails/9.jpg)
@JoePulizzi |
![Page 10: Five Elements to Evaluate Your Content marketing Strategy](https://reader033.vdocumenti.com/reader033/viewer/2022052909/5597854a1a28ab367b8b46ef/html5/thumbnails/10.jpg)
@JoePulizzi |
![Page 11: Five Elements to Evaluate Your Content marketing Strategy](https://reader033.vdocumenti.com/reader033/viewer/2022052909/5597854a1a28ab367b8b46ef/html5/thumbnails/11.jpg)
@JoePulizzi |
![Page 12: Five Elements to Evaluate Your Content marketing Strategy](https://reader033.vdocumenti.com/reader033/viewer/2022052909/5597854a1a28ab367b8b46ef/html5/thumbnails/12.jpg)
![Page 13: Five Elements to Evaluate Your Content marketing Strategy](https://reader033.vdocumenti.com/reader033/viewer/2022052909/5597854a1a28ab367b8b46ef/html5/thumbnails/13.jpg)
@JoePulizzi |
![Page 14: Five Elements to Evaluate Your Content marketing Strategy](https://reader033.vdocumenti.com/reader033/viewer/2022052909/5597854a1a28ab367b8b46ef/html5/thumbnails/14.jpg)
@JoePulizzi |
![Page 15: Five Elements to Evaluate Your Content marketing Strategy](https://reader033.vdocumenti.com/reader033/viewer/2022052909/5597854a1a28ab367b8b46ef/html5/thumbnails/15.jpg)
@JoePulizzi |
![Page 16: Five Elements to Evaluate Your Content marketing Strategy](https://reader033.vdocumenti.com/reader033/viewer/2022052909/5597854a1a28ab367b8b46ef/html5/thumbnails/16.jpg)
sodahead.com
![Page 17: Five Elements to Evaluate Your Content marketing Strategy](https://reader033.vdocumenti.com/reader033/viewer/2022052909/5597854a1a28ab367b8b46ef/html5/thumbnails/17.jpg)
38%
![Page 18: Five Elements to Evaluate Your Content marketing Strategy](https://reader033.vdocumenti.com/reader033/viewer/2022052909/5597854a1a28ab367b8b46ef/html5/thumbnails/18.jpg)
@JoePulizzi |
![Page 19: Five Elements to Evaluate Your Content marketing Strategy](https://reader033.vdocumenti.com/reader033/viewer/2022052909/5597854a1a28ab367b8b46ef/html5/thumbnails/19.jpg)
@JoePulizzi |
![Page 20: Five Elements to Evaluate Your Content marketing Strategy](https://reader033.vdocumenti.com/reader033/viewer/2022052909/5597854a1a28ab367b8b46ef/html5/thumbnails/20.jpg)
Effective Content Marketers
Ineffective Content Marketers
![Page 21: Five Elements to Evaluate Your Content marketing Strategy](https://reader033.vdocumenti.com/reader033/viewer/2022052909/5597854a1a28ab367b8b46ef/html5/thumbnails/21.jpg)
Closely
Follow
The
Strategy
![Page 22: Five Elements to Evaluate Your Content marketing Strategy](https://reader033.vdocumenti.com/reader033/viewer/2022052909/5597854a1a28ab367b8b46ef/html5/thumbnails/22.jpg)
CRITICAL:
→ Documented Content
Marketing Strategy
→ Follow It Consistently
![Page 23: Five Elements to Evaluate Your Content marketing Strategy](https://reader033.vdocumenti.com/reader033/viewer/2022052909/5597854a1a28ab367b8b46ef/html5/thumbnails/23.jpg)
STRUCTURE
→ Independent Unit
→ Separate Department
→ Organized in a Silo
![Page 24: Five Elements to Evaluate Your Content marketing Strategy](https://reader033.vdocumenti.com/reader033/viewer/2022052909/5597854a1a28ab367b8b46ef/html5/thumbnails/24.jpg)
Effective Content Marketers
Ineffective Content Marketers
![Page 25: Five Elements to Evaluate Your Content marketing Strategy](https://reader033.vdocumenti.com/reader033/viewer/2022052909/5597854a1a28ab367b8b46ef/html5/thumbnails/25.jpg)
METRICS:
→ 8X More Successful
→ More Metrics (6 versus 4)
→ Less Emphasis on
Web Traffic
![Page 26: Five Elements to Evaluate Your Content marketing Strategy](https://reader033.vdocumenti.com/reader033/viewer/2022052909/5597854a1a28ab367b8b46ef/html5/thumbnails/26.jpg)
BUDGET
→ Effective = 37%
→ Ineffective = 16%
![Page 27: Five Elements to Evaluate Your Content marketing Strategy](https://reader033.vdocumenti.com/reader033/viewer/2022052909/5597854a1a28ab367b8b46ef/html5/thumbnails/27.jpg)
BUDGET
→ Effective = 37%
→ Ineffective = 16%
All Content Marketers
Plan on Spending
More Next Year
![Page 28: Five Elements to Evaluate Your Content marketing Strategy](https://reader033.vdocumenti.com/reader033/viewer/2022052909/5597854a1a28ab367b8b46ef/html5/thumbnails/28.jpg)
@JoePulizzi |
![Page 29: Five Elements to Evaluate Your Content marketing Strategy](https://reader033.vdocumenti.com/reader033/viewer/2022052909/5597854a1a28ab367b8b46ef/html5/thumbnails/29.jpg)
![Page 30: Five Elements to Evaluate Your Content marketing Strategy](https://reader033.vdocumenti.com/reader033/viewer/2022052909/5597854a1a28ab367b8b46ef/html5/thumbnails/30.jpg)
@JoePulizzi |
![Page 31: Five Elements to Evaluate Your Content marketing Strategy](https://reader033.vdocumenti.com/reader033/viewer/2022052909/5597854a1a28ab367b8b46ef/html5/thumbnails/31.jpg)
@JoePulizzi |
![Page 32: Five Elements to Evaluate Your Content marketing Strategy](https://reader033.vdocumenti.com/reader033/viewer/2022052909/5597854a1a28ab367b8b46ef/html5/thumbnails/32.jpg)
![Page 33: Five Elements to Evaluate Your Content marketing Strategy](https://reader033.vdocumenti.com/reader033/viewer/2022052909/5597854a1a28ab367b8b46ef/html5/thumbnails/33.jpg)
@JoePulizzi |
![Page 34: Five Elements to Evaluate Your Content marketing Strategy](https://reader033.vdocumenti.com/reader033/viewer/2022052909/5597854a1a28ab367b8b46ef/html5/thumbnails/34.jpg)
![Page 35: Five Elements to Evaluate Your Content marketing Strategy](https://reader033.vdocumenti.com/reader033/viewer/2022052909/5597854a1a28ab367b8b46ef/html5/thumbnails/35.jpg)
@JoePulizzi |
![Page 36: Five Elements to Evaluate Your Content marketing Strategy](https://reader033.vdocumenti.com/reader033/viewer/2022052909/5597854a1a28ab367b8b46ef/html5/thumbnails/36.jpg)
@JoePulizzi |
![Page 37: Five Elements to Evaluate Your Content marketing Strategy](https://reader033.vdocumenti.com/reader033/viewer/2022052909/5597854a1a28ab367b8b46ef/html5/thumbnails/37.jpg)
• CMO Gas Station Example
![Page 38: Five Elements to Evaluate Your Content marketing Strategy](https://reader033.vdocumenti.com/reader033/viewer/2022052909/5597854a1a28ab367b8b46ef/html5/thumbnails/38.jpg)
@JoePulizzi |
![Page 39: Five Elements to Evaluate Your Content marketing Strategy](https://reader033.vdocumenti.com/reader033/viewer/2022052909/5597854a1a28ab367b8b46ef/html5/thumbnails/39.jpg)
![Page 40: Five Elements to Evaluate Your Content marketing Strategy](https://reader033.vdocumenti.com/reader033/viewer/2022052909/5597854a1a28ab367b8b46ef/html5/thumbnails/40.jpg)
@JoePulizzi |
![Page 41: Five Elements to Evaluate Your Content marketing Strategy](https://reader033.vdocumenti.com/reader033/viewer/2022052909/5597854a1a28ab367b8b46ef/html5/thumbnails/41.jpg)
@JoePulizzi |
![Page 42: Five Elements to Evaluate Your Content marketing Strategy](https://reader033.vdocumenti.com/reader033/viewer/2022052909/5597854a1a28ab367b8b46ef/html5/thumbnails/42.jpg)
@JoePulizzi |
![Page 43: Five Elements to Evaluate Your Content marketing Strategy](https://reader033.vdocumenti.com/reader033/viewer/2022052909/5597854a1a28ab367b8b46ef/html5/thumbnails/43.jpg)
@JoePulizzi |
![Page 44: Five Elements to Evaluate Your Content marketing Strategy](https://reader033.vdocumenti.com/reader033/viewer/2022052909/5597854a1a28ab367b8b46ef/html5/thumbnails/44.jpg)
@JoePulizzi |
![Page 45: Five Elements to Evaluate Your Content marketing Strategy](https://reader033.vdocumenti.com/reader033/viewer/2022052909/5597854a1a28ab367b8b46ef/html5/thumbnails/45.jpg)
@JoePulizzi |
![Page 46: Five Elements to Evaluate Your Content marketing Strategy](https://reader033.vdocumenti.com/reader033/viewer/2022052909/5597854a1a28ab367b8b46ef/html5/thumbnails/46.jpg)
@JoePulizzi |
Create Your Mission
Statement:
- Defined Audience
- Deliver
- Outcome
![Page 47: Five Elements to Evaluate Your Content marketing Strategy](https://reader033.vdocumenti.com/reader033/viewer/2022052909/5597854a1a28ab367b8b46ef/html5/thumbnails/47.jpg)
![Page 48: Five Elements to Evaluate Your Content marketing Strategy](https://reader033.vdocumenti.com/reader033/viewer/2022052909/5597854a1a28ab367b8b46ef/html5/thumbnails/48.jpg)
@JoePulizzi |
![Page 49: Five Elements to Evaluate Your Content marketing Strategy](https://reader033.vdocumenti.com/reader033/viewer/2022052909/5597854a1a28ab367b8b46ef/html5/thumbnails/49.jpg)
@JoePulizzi |
![Page 50: Five Elements to Evaluate Your Content marketing Strategy](https://reader033.vdocumenti.com/reader033/viewer/2022052909/5597854a1a28ab367b8b46ef/html5/thumbnails/50.jpg)
@JoePulizzi |
![Page 51: Five Elements to Evaluate Your Content marketing Strategy](https://reader033.vdocumenti.com/reader033/viewer/2022052909/5597854a1a28ab367b8b46ef/html5/thumbnails/51.jpg)
@JoePulizzi |
![Page 52: Five Elements to Evaluate Your Content marketing Strategy](https://reader033.vdocumenti.com/reader033/viewer/2022052909/5597854a1a28ab367b8b46ef/html5/thumbnails/52.jpg)
@JoePulizzi |
![Page 53: Five Elements to Evaluate Your Content marketing Strategy](https://reader033.vdocumenti.com/reader033/viewer/2022052909/5597854a1a28ab367b8b46ef/html5/thumbnails/53.jpg)
@JoePulizzi |
![Page 54: Five Elements to Evaluate Your Content marketing Strategy](https://reader033.vdocumenti.com/reader033/viewer/2022052909/5597854a1a28ab367b8b46ef/html5/thumbnails/54.jpg)
@JoePulizzi |
![Page 55: Five Elements to Evaluate Your Content marketing Strategy](https://reader033.vdocumenti.com/reader033/viewer/2022052909/5597854a1a28ab367b8b46ef/html5/thumbnails/55.jpg)
![Page 56: Five Elements to Evaluate Your Content marketing Strategy](https://reader033.vdocumenti.com/reader033/viewer/2022052909/5597854a1a28ab367b8b46ef/html5/thumbnails/56.jpg)