divertire, appassionare, fidelizzare. · content loyalty divertire, appassionare, fidelizzare....
TRANSCRIPT
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Content Loyalty
Divertire, appassionare, fidelizzare.
Sergio Müller – creative and planning director
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Come far tornare
le persone da voi ?
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Non scegliete
che canale utilizzare,
ma che canale ESSERE.
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Creare un legame
quotidiano
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Argomenti rilevanti per il
pubblico e coerenti con il
mondo del brand
(non per forza il prodotto)
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Siate leggeri, anche
(e soprattutto) se il vostro
prodotto è pesante.