supercharing reach and engagement on twitter and facebook
DESCRIPTION
La presentazione fatta al SMX Milan 2013TRANSCRIPT
![Page 1: Supercharing reach and engagement on Twitter and Facebook](https://reader033.vdocumenti.com/reader033/viewer/2022051208/546a0171af7959cd538b456f/html5/thumbnails/1.jpg)
Supercharging! Reach & Engagement !on Facebook & Twitter
![Page 2: Supercharing reach and engagement on Twitter and Facebook](https://reader033.vdocumenti.com/reader033/viewer/2022051208/546a0171af7959cd538b456f/html5/thumbnails/2.jpg)
SOCIAL MEDIA SICUREZZA
INFORMATICA BIOLOGIA
Faccio fare “cose” alle persone attraverso i Social Media
![Page 3: Supercharing reach and engagement on Twitter and Facebook](https://reader033.vdocumenti.com/reader033/viewer/2022051208/546a0171af7959cd538b456f/html5/thumbnails/3.jpg)
REACH?
ENGAGEMENT?
![Page 4: Supercharing reach and engagement on Twitter and Facebook](https://reader033.vdocumenti.com/reader033/viewer/2022051208/546a0171af7959cd538b456f/html5/thumbnails/4.jpg)
DEFINIZIONI Eterogenee e discordanti
![Page 5: Supercharing reach and engagement on Twitter and Facebook](https://reader033.vdocumenti.com/reader033/viewer/2022051208/546a0171af7959cd538b456f/html5/thumbnails/5.jpg)
REACH
Il numero di persone che hanno visto il nostro contenuto in un determinato momento
![Page 6: Supercharing reach and engagement on Twitter and Facebook](https://reader033.vdocumenti.com/reader033/viewer/2022051208/546a0171af7959cd538b456f/html5/thumbnails/6.jpg)
ENGAGEMENT L’allocazione di risorse cognitive lungo un canale di senso specifico
![Page 7: Supercharing reach and engagement on Twitter and Facebook](https://reader033.vdocumenti.com/reader033/viewer/2022051208/546a0171af7959cd538b456f/html5/thumbnails/7.jpg)
REACH SHARE CONTENUTI ENGAGEMENT
JOURNEY
Un lungo percorso con diverse tappe
![Page 8: Supercharing reach and engagement on Twitter and Facebook](https://reader033.vdocumenti.com/reader033/viewer/2022051208/546a0171af7959cd538b456f/html5/thumbnails/8.jpg)
REACH
SHARE
ENGAGEMENT +
Elementi interconnessi
SPIRAL
![Page 9: Supercharing reach and engagement on Twitter and Facebook](https://reader033.vdocumenti.com/reader033/viewer/2022051208/546a0171af7959cd538b456f/html5/thumbnails/9.jpg)
KAIROS Il giusto messaggio alle persone interessate nel momento opportuno
![Page 10: Supercharing reach and engagement on Twitter and Facebook](https://reader033.vdocumenti.com/reader033/viewer/2022051208/546a0171af7959cd538b456f/html5/thumbnails/10.jpg)
Siamo animali visivi
VISUAL
![Page 11: Supercharing reach and engagement on Twitter and Facebook](https://reader033.vdocumenti.com/reader033/viewer/2022051208/546a0171af7959cd538b456f/html5/thumbnails/11.jpg)
CONTENT Il modo in cui costruiamo i testi è fondamentale
![Page 12: Supercharing reach and engagement on Twitter and Facebook](https://reader033.vdocumenti.com/reader033/viewer/2022051208/546a0171af7959cd538b456f/html5/thumbnails/12.jpg)
Un update che cade nella foresta non lo legge nessuno
TIMING
![Page 13: Supercharing reach and engagement on Twitter and Facebook](https://reader033.vdocumenti.com/reader033/viewer/2022051208/546a0171af7959cd538b456f/html5/thumbnails/13.jpg)
DEVICE
Mezzi diversi richiedono approcci differenti
![Page 14: Supercharing reach and engagement on Twitter and Facebook](https://reader033.vdocumenti.com/reader033/viewer/2022051208/546a0171af7959cd538b456f/html5/thumbnails/14.jpg)
TARGET Interagisci con chi ti interessa e ti ascolta
![Page 15: Supercharing reach and engagement on Twitter and Facebook](https://reader033.vdocumenti.com/reader033/viewer/2022051208/546a0171af7959cd538b456f/html5/thumbnails/15.jpg)
TOUCHPOINT
Non limitiamoci alle singole piattaforme
![Page 16: Supercharing reach and engagement on Twitter and Facebook](https://reader033.vdocumenti.com/reader033/viewer/2022051208/546a0171af7959cd538b456f/html5/thumbnails/16.jpg)
EMERGENCE Fino a quando provi non sai se funziona
![Page 17: Supercharing reach and engagement on Twitter and Facebook](https://reader033.vdocumenti.com/reader033/viewer/2022051208/546a0171af7959cd538b456f/html5/thumbnails/17.jpg)
MEASURE
Un fattore chiave per il successo delle attività
![Page 18: Supercharing reach and engagement on Twitter and Facebook](https://reader033.vdocumenti.com/reader033/viewer/2022051208/546a0171af7959cd538b456f/html5/thumbnails/18.jpg)
AGILE & LEAN
Adattarsi a un ecosistema complesso in una situazione di incertezza
![Page 19: Supercharing reach and engagement on Twitter and Facebook](https://reader033.vdocumenti.com/reader033/viewer/2022051208/546a0171af7959cd538b456f/html5/thumbnails/19.jpg)
Interagisci con il tuo target
Ottimizza i tempi
Sfrutta tutti i touchpoint
Prova, Misura, Adattati e Impara
Trova i contenuti che funzionano
Ricordati della biologia