negative seo
DESCRIPTION
Da qualche anno ormai una cattiva link building può influire negativamente sul ranking di un sito. La Negative SEO è quindi diventata una realtà che va conosciuta per evitarne le conseguenza. Portando un caso reale di Negative SEO, saranno indicate le procedure e gli strumenti per individuarla e le strategie per eliminarla.TRANSCRIPT
![Page 1: Negative SEO](https://reader035.vdocumenti.com/reader035/viewer/2022062418/55639e1ad8b42a2d538b4eab/html5/thumbnails/1.jpg)
Individuare e risolvere Negative SEOAchille [ TranceDesigner ] Falzone
![Page 2: Negative SEO](https://reader035.vdocumenti.com/reader035/viewer/2022062418/55639e1ad8b42a2d538b4eab/html5/thumbnails/2.jpg)
Origine della Negative SEO
![Page 3: Negative SEO](https://reader035.vdocumenti.com/reader035/viewer/2022062418/55639e1ad8b42a2d538b4eab/html5/thumbnails/3.jpg)
Perchè usare Negative SEO
1. Abbassare il posizionamento di un concorrente
2. Eliminare informazioni negative sul proprio conto
3. Attacchi diretti per altri motivi
![Page 4: Negative SEO](https://reader035.vdocumenti.com/reader035/viewer/2022062418/55639e1ad8b42a2d538b4eab/html5/thumbnails/4.jpg)
Modalità
● Google Bowling - Aumento link di bassa qualità
● XSS - Iniezione di Cross Site Scripting
● False Duplicate Content - Clonazione della home dinamica del sito da abbattere e invio di sitemap ai MdR
● Denial of Service Attacks (DOS) - Richieste automatiche al sito da abbattere per mandarlo offline
● Tattling - Segnalazione a Google
● Guilty by Association - Clonazione del sito da abbattere e successivo 301
![Page 5: Negative SEO](https://reader035.vdocumenti.com/reader035/viewer/2022062418/55639e1ad8b42a2d538b4eab/html5/thumbnails/5.jpg)
Reverse Engineering
![Page 6: Negative SEO](https://reader035.vdocumenti.com/reader035/viewer/2022062418/55639e1ad8b42a2d538b4eab/html5/thumbnails/6.jpg)
Analisi della Link Building
● Majestic SEO● Opensiteexplorer● Ahrefs● WebMeUp● Raven● SeoProfiler
![Page 7: Negative SEO](https://reader035.vdocumenti.com/reader035/viewer/2022062418/55639e1ad8b42a2d538b4eab/html5/thumbnails/7.jpg)
Estrapolazione delle ancore Anchor Text Anchor Text
carisoprodol,comprooro shit gold,comprooro shit
casino,comprooro shit horny,comprooro shit
casinos,comprooro shit ipod,comprooro shit
ciallis,comprooro shit keno,comprooro shit
compro oro roma sex,porn,comprooro shit
didrex,comprooro shit viagra,cialis,comprooro shit
drugs,comprooro shit viagra,comprooro shit
fioricet,comprooro shit
![Page 8: Negative SEO](https://reader035.vdocumenti.com/reader035/viewer/2022062418/55639e1ad8b42a2d538b4eab/html5/thumbnails/8.jpg)
Estrapolazione dei siti
Source URL Source URL
www.partyends.com www.yumyummodels.co.uk
www.fujirockers.org www.kaweah.com
www.tdmrc.org www.talk2myshirt.com
www.wakusan.com www.28-30.com
www.easytwistballoons.com www.fmokinawa.co.jp
idol.nisshi.jp www.opoa.net
www.noticiasdot.com
![Page 9: Negative SEO](https://reader035.vdocumenti.com/reader035/viewer/2022062418/55639e1ad8b42a2d538b4eab/html5/thumbnails/9.jpg)
Rimozione dei link
1. Rifiuta link: https://www.google.com/webmasters/tools/disavow-links-main
2. Creazione mail destinata ai proprietari dei siti chiedendo loro l’eliminazione dei link
![Page 10: Negative SEO](https://reader035.vdocumenti.com/reader035/viewer/2022062418/55639e1ad8b42a2d538b4eab/html5/thumbnails/10.jpg)
Alla ricerca del “pirata”
Il sostantivo “pirata” deriva dal latino ‘pirata, piratae’, che a sua volta deriva dal greco "πειρατής" (peiratès), dal verbo "πειράομαι" (peiráomai) che significa “fare un tentativo, provare un assalto”.
![Page 11: Negative SEO](https://reader035.vdocumenti.com/reader035/viewer/2022062418/55639e1ad8b42a2d538b4eab/html5/thumbnails/11.jpg)
Cluster nelle ancore
![Page 12: Negative SEO](https://reader035.vdocumenti.com/reader035/viewer/2022062418/55639e1ad8b42a2d538b4eab/html5/thumbnails/12.jpg)
Cluster nei testi
Iím impressed, I have to say. Really not often do I encounter a blog thatís both educative and entertaining, and let me inform you, you have got hit the nail on the head. Your thought is outstanding; the problem is something that not enough individuals are talking intelligently about. I’m very completely happy that I stumbled across this in my search for something regarding this.
![Page 13: Negative SEO](https://reader035.vdocumenti.com/reader035/viewer/2022062418/55639e1ad8b42a2d538b4eab/html5/thumbnails/13.jpg)
E via alle danze...
![Page 14: Negative SEO](https://reader035.vdocumenti.com/reader035/viewer/2022062418/55639e1ad8b42a2d538b4eab/html5/thumbnails/14.jpg)
L’untore [è italiano!]
![Page 15: Negative SEO](https://reader035.vdocumenti.com/reader035/viewer/2022062418/55639e1ad8b42a2d538b4eab/html5/thumbnails/15.jpg)
Conclusioni
![Page 16: Negative SEO](https://reader035.vdocumenti.com/reader035/viewer/2022062418/55639e1ad8b42a2d538b4eab/html5/thumbnails/16.jpg)
Cosa ho imparato
1. L’invidia è una brutta bestia2. Negative SEO3. Individuare e risolvere Negative SEO4. Fare Negative SEO ad un SEO non ha
senso5. Un nuovo mestiere
![Page 17: Negative SEO](https://reader035.vdocumenti.com/reader035/viewer/2022062418/55639e1ad8b42a2d538b4eab/html5/thumbnails/17.jpg)
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