naturally connected - unconventional mktg campaigns for "seat connect"
TRANSCRIPT
![Page 1: Naturally Connected - Unconventional MKTG campaigns for "Seat Connect"](https://reader034.vdocumenti.com/reader034/viewer/2022042611/587d692d1a28ab32318b6355/html5/thumbnails/1.jpg)
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_BRIEF
• Seatéemozioneperlatecnologia.• Seatéattenzionealdesign.• Seathaunospiritogiovane.• Seatéaccessibile.• Seatétechnologytoenjoy.
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_LACONNETTIVITà
declinatainmoltevarianti:• Connessionefisica• Connessionetecnologica• Connessioneumana
canaliutilizzatiperveicolareilconcetto:• Verbale• Sonoro• Visivo
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_1target
• IltargetgiovanediSeatdesideraesserecostantementeincontattocongliamici(bisognodiaccettazionesociale)
• Iltargetfaampiousodeisocialnetwork• Oggiilmondovasemprepiùveloce,c’èpocotempoadisposizione
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• Piattaformaincuivengonocaricatifilmatibrevissimi(5-7secondi)• Ivideovengonofilmatilivetramitesmartphone• conl’apppossonoesseredirettamentecaricatisullapiattaforma
_1VINE
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_1VINE
• Ifilmatisarannoironiciebrevi,intuitivieimmediati
• condivisianchesullepiattaformediFacebook,TwittereInstagram
• SERIEDIVINESSULTEMA“Thepowerofconnection”
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_1VINE
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_1VINE
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_2instantmessaging
• UtilizzocrescentedelleapplicazionidimessaggisticaistantaneadapartedeltargetpotenzialediSeat
WHATSAPP SNAPCHAT MESSENGER TELEGRAM wechat
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_2emoticons
• emoticonspercondividerepensieriestatid’animo
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_2TASTIERABRANDIZZATA
• IdeazionediunatastierabrandizzataSeat• Ripresagraficadell’immaginecorporate• avvicinamentodeipotenzialiclientialbrandattraversounnuovolinguaggio:leemoTICON
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_2TASTIERABRANDIZZATA
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_3unconventionalevent
• Iluoghipiùfrequentatidaigiovaniperdivertirsisonolediscoteche
• Verràorganizzatouneventononconvenzionaleinlocationpopolari
• Loscopodell’eventosaràconnetterelepersonetraloroetecnologicamente
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_3unconventionalevent
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_3t-shirt
• All’ingressoadognipersonaverràconsegnataunat-shirtdaindossareperlaserata
• Nellat-shirtcisaràun’immagineametàconnectiongaming:ricomporreleimmaginidellet-shirttrovandol’altrametà
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• Let-shirtsarannodiduetipologie:1.mascotte
_3T-SHIRT
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_3T-SHIRT
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_3T-SHIRT
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_3T-SHIRT
• Let-shirtsarannodiduetipologie:2.coppiedipersonaggifamosi
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_3T-SHIRT
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_3T-SHIRT
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_3T-SHIRT
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_3connectiongaming
• postazioniSeat-Connectperscattarsiunafotografia
• partecipazioneaun’estrazionefinale
• traIpremi:• felpa“con-nect”• pennettaUSB_portachiave
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_3PLAYLISTSPOTIFY
• Protagonistadellaseratalamusicadiseatconnect• SullapiattaformaSpotifyverràcreataunaplaylistdi40brani• Laplaylistverràpromossasuisocialmedia
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_3PLAYLISTSPOTIFY
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