modulo check list internazionalizzazione
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Modulo check list internazionalizzazioneTRANSCRIPT
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Bonucchi & Associati srl
Modulo check list per l’internazionalizzazione
1. L'azienda
Verifica Risultati
Missione aziendale: è esplicitata? Come? È condivisa?
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Settore di riferimento: come viene espresso e studiato?
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Punti di forza e di debolezza
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Via Legnone 79 20158 Milano MI tel. 02 [email protected] www.bonucchi.com
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Bonucchi & Associati srl
2. Aspetti legali
Verifica Risultati
Registrazioni?
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Contrattualistica
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Proprietà intellettuale
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Il ruolo degli OEM
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Via Legnone 79 20158 Milano MI tel. 02 [email protected] www.bonucchi.com
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Bonucchi & Associati srl
3. Internazionalizzazione
Verifica Risultati
La chiamano così?
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Chi l’ha ispirata?
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Per quali motivi?
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Via Legnone 79 20158 Milano MI tel. 02 [email protected] www.bonucchi.com
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Bonucchi & Associati srl
Come la vive il resto dell'azienda?
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Su quali funzioni ha impattato?
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Secondo quali schemi è stata condotta?
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A che livello di avanzamento è?
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Quanto è pianificata?
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Via Legnone 79 20158 Milano MI tel. 02 [email protected] www.bonucchi.com
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Bonucchi & Associati srl
4. Propensione alla internazionalizzazione (esterno)
Verifica Risultati
Il settore è globalizzato?
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Ci sono fenomeni di outsourcing e delocalizzazione?
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I concorrenti sono internazionalizzati?
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Qual è la dinamica del conto economico di prodotto?
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Capital intensive o human intensive?
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Via Legnone 79 20158 Milano MI tel. 02 [email protected] www.bonucchi.com
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Bonucchi & Associati srl
5. Propensione alla internazionalizzazione (interno)
Via Legnone 79 20158 Milano MI tel. 02 [email protected] www.bonucchi.com
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Bonucchi & Associati srl
Verifica Risultati
Formalizzazione della strategia
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Tipo di strategia _________________________________________________
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Tipo organizzazione _________________________________________________
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Risorse umane _________________________________________________
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Sistema informativo _________________________________________________
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Revisione del marketing domestico
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Via Legnone 79 20158 Milano MI tel. 02 [email protected] www.bonucchi.com
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Bonucchi & Associati srl
Verifica Risultati
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Modalità di revisione _________________________________________________
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Risorse umane _________________________________________________
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Procedure _________________________________________________
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Formalizzazione _________________________________________________
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Via Legnone 79 20158 Milano MI tel. 02 [email protected] www.bonucchi.com
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Bonucchi & Associati srl
6. Ricerca
Verifica Risultati
Si fa analisi di settore? _________________________________________________
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Si fa ricerca sulla domanda?
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Via Legnone 79 20158 Milano MI tel. 02 [email protected] www.bonucchi.com
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Bonucchi & Associati srl
Esistono supporti e strumenti professionali? Internet?
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Il flusso delle informazioni è costante?
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Su quali aree è concentrata?
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Chi la gestisce? intervengono istituti di ricerca?
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È pubblicata o distribuita?
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Via Legnone 79 20158 Milano MI tel. 02 [email protected] www.bonucchi.com
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Bonucchi & Associati srl
7. Marketing
Verifica Risultati
Esiste il piano di marketing?
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Chi lo stende? _________________________________________________
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Via Legnone 79 20158 Milano MI tel. 02 [email protected] www.bonucchi.com
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Bonucchi & Associati srl
Chi lo utilizza? _________________________________________________
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A chi viene comunicato?
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Ogni quanto viene aggiornato?
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Via Legnone 79 20158 Milano MI tel. 02 [email protected] www.bonucchi.com
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Bonucchi & Associati srl
8. Sistema informativo
Verifica Risultati
Ruolo del sistema _________________________________________________
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Chi lo ha impostato? Chi lo gestisce?
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Chi lo utilizza? _________________________________________________
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Via Legnone 79 20158 Milano MI tel. 02 [email protected] www.bonucchi.com
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Bonucchi & Associati srl
Esistono permessi di accesso e blocchi?
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Quali sono i principali output?
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Quali sono i rapporti tra edp e marketing?
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Via Legnone 79 20158 Milano MI tel. 02 [email protected] www.bonucchi.com
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Bonucchi & Associati srl
9. Organizzazione
Verifica Risultati
Esiste un organigramma? E' pubblicato?
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Quale schema riporta (funzionale, matrice)? Esistono staff?
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Dove sono collocate le attività all'estero?
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Quale fluidità ha l'organizzazione?
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Chi prende le decisioni di organizzazione?
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Via Legnone 79 20158 Milano MI tel. 02 [email protected] www.bonucchi.com
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Bonucchi & Associati srl
10. Risorse umane
Verifica Risultati
A chi risponde l'export manager?
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Si chiama così? _________________________________________________
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A che livello è inquadrato?
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Che tipo di profilo ha? _________________________________________________
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Esiste stratificazione nei profili?
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Via Legnone 79 20158 Milano MI tel. 02 [email protected] www.bonucchi.com
bonuck document.doc 10/04/23
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