lezione6 video e file m-confartigianato
DESCRIPTION
Youtube and Video Advertising. How to create a video that is interesting for a business, use it to promote your product and reach a langer customer base. Create an Adwords campaign using videos and galleries. What are Youtube TrueView formats, in-search, in-display, in-slate.. How to create a youtube channel and manage it via analytics.TRANSCRIPT
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ANDREA VACCARELLA
INTERNET NEL CONCRETOCOME OTTENERE RISULTATI VERI DAL WEB
Lezione 7
Distretti sul Web
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Ingegnere InformaticoLaurea Specialistica 110LPolitecnico di Milano
Esperto di interfacceAccessibilità e usabilitàApplicazioni mobile cross-platformLayout adattivi
Sveglio e preparatoBorsa di Studio Google-UnioncamereProgetto Vodafone-Capgemini NFC SIM
andreavaccarella.it
339 6748515
Un po’ genio un po’ folleVe ne accorgerete a breve
CHI SONO
google.it/distrettisulwebdistrettisulweb.it
NEL MIO PASSATO
Distretti sul Web
myTVserialsandreavaccarella.it/websites/myTVserials/
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VIDEO
-Abraham Lincoln, 1864-
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AGENDA di OGGI
4 FormatiCosa cambia tra
5 Promozioni1 File MultimedialiCosa sono, a cosa servono
3 Youtube
2 VideoPanoramica di Alcuni Social Networks 6 Consigli
7 Storyboard+
8 ConclusioniNe vale la pena?
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Usa il video giusto,
OBIETTIVI DI OGGI
1 Promuovere la campagna coi video
3 Canali Youtube // Vimeo
2 Formati Trueview LA VIA DEL SUCCESSO
per ciascun utente
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YOUTUBE
http://www.youtube.com/watch?v=rJ_aKjy0wjs
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http://www.youtube.com/watch?v=qb9vQ5jPHkQ
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Video e non solo video
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FOCUS TRUEVIEW FORMAT
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TRUEVIEW Video Ads: formati
In-stream In-search In-display
https://support.google.com/adwords/answer/2375464
http://www.google.com/ads/video/ad-formats.html
In video terzi5’’ obbligatori>30’’ paghi
Top ricercase clicca paghi
A lato ricercaSe clicca paghiDipende dal Publisher
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PROMOZIONE VIDEO
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Promozione > Adwords
CPC, CPM o CPV?
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FORMATI DI ANNUNCI SULLA RETE DISPLAY
Annunci testuali Annunci Rich MediaAnnunci videoAnnunci Display
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ADWORDS
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ADWORDS
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https://adwords.google.com/video/SignupFlow?sourceid=awo&utm_source=ownedmedia&utm_term=sign_in_awv&utm_medium=permanent&hl=en&subid=ww-us-et-v_ads_g_adsvid_oview&utm_campaign=video_overview&utm_content=get_started_button
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VIDEO - RIASSUNTINO
Lunghezza del video
Obiettivo
Tono
Inviti all’azione CliccaChiamaInvia MailLike – Share- Comment - +1
Rimandi nel video
LogoColoriTipologia videoVideo precedenti
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Advertisers Playbook
Pag 8,9Pag 35
Pag 122
VIDEO – GUIDA SERIA
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YOUTUBE CHANNEL
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Canale YoutubeCreazione Canale > Editing > Uploads > Analytics
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Canale YoutubeCreazione Canale > Editing > Uploads > Analytics
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SOCIAL
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PIANO DI PUBBLICAZIONE
CONTENUTO
INVITI ALL’AZIONEBILANCIAMENTO TIPOLOGIA POST
HANGOUT (diretta streaming)
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CHECKLIST1
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FOCUS
Durata Video PosizionamentoVideo/Ads
Link eCollegamenti
Contenuto e Tono
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Piano di pubblicazionePianifica in anticipo obiettivi, strategie, tempo da spendere su ogni post
Scegli il targetPromuovere il business va bene, ma non a costo di far scappare gli utenti
Tipi di video univoci. Una azienda, una immagine, tanti formatiVideo mirati. Tutorial, prodotti, presentazioni..
Adwords TrueViewCampagne con formati diversi TrueView
Canale YoutubeUna opportunità, non un obbligo
CONCLUSIONI
I VIDEO SONO UNO STRUMENTO DA USARE.
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Allegare un video al sitoWordpress, Joomla, HTML (<video>)
Scaricare un videoYoutube, Vimeo, Siti terzi..
Proteggere I propri videoWatermark
Condividere videoSocial sharing
CONCLUSIONI
ONE MORE THING...
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1
2
3
5
4 La Promozione Online
Usabilità e AccessibilitàIl Sito Internet
I Social Network
L’Analisi dei Visitatori 6
8
7 Video e File Multimediali
SEO
App for Business
INTERNET & BUSINESS
NELLE PROSSIME PUNTATE
Mod
ulo
1
Mod
ulo
2
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GRAZIE
GRAZIE
Andrea Vaccarella
GRAZIE
GRAZIE
GRAZIE
GRAZIE
GRAZIE
GRAZIE
GRAZIEGRAZIE
GRAZIE
GRAZIE
GRAZIE
GRAZIE
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https://support.google.com/adwords/answer/2375497
Annunci o Galleria
http://www.google.com/ads/video/