"la pubblicita' e' l'anima del commercio..."
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"LA PUBBLICITA' E' L'ANIMA DEL COMMERCIO...". MARKETING. MARKETING RESEARCH. MARKETING MANAGEMENT. Strategie di approccio al mercato. 1. Orientamento alla produzione. 2. Orientamento al prodotto. 3. Orientamento alle vendite. 4. Orientamento al cliente (Marketing). - PowerPoint PPT PresentationTRANSCRIPT
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Prodotto Alfa Prodotto OmegaVendite programmate 78000 108000 + Rimanenze finali 1200 1350
76800 106650Esistenze iniziali -1240 -1800Quantità da produrre 75560 104850
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RICERCA DI DATI E INFORMAZIONI
RICERCA DI DATI E INFORMAZIONI
VALUTAZIONE DELLE ALTERNATIVE
VALUTAZIONE DELLE ALTERNATIVE
DECISIONEDECISIONE
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