ied - media ii
DESCRIPTION
Brief: Strategia di comunicazione per il lancio della nuova Suzuki Swift sul territorio italiano: Target: 18-35 anni, dinamico e giovanile Budget: € 4.450.000TRANSCRIPT
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lunedì 8 luglio 13
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Carlo BescapèBenedetta Ferrari
Francesco CardarelliAlessia Moresco
Greta RossiMartina SacheliLorenzo Scanu
lunedì 8 luglio 13
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BRIEFcomunicazione del lancio della
Suzuki Swiftterritorio italiano
settembre
budget 4.450.000 €dinamico e giovanile
18-35 annilunedì 8 luglio 13
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COMPETITORS
Fiat Grande Punto Evo
Seat Ibiza
Renault Twingo 500
Toyota YarisOpel Corsa
Renault Clio
lunedì 8 luglio 13
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18-25
FOCUSTARGET
lunedì 8 luglio 13
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CONCEPT
comuniuomo VS donna
IRONIAluoghi
lunedì 8 luglio 13
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STRATEGYlunedì 8 luglio 13
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STRATEGY
mood
media tradizionali
nuovetecnologie
&social
vivaceemozionale
community
alternativo
lunedì 8 luglio 13
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MEDIAlunedì 8 luglio 13
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STAMPA
RADIO
TV
INTERNET
AFFISSIONI
BTL
MEDIA
MOBILEVIDEO GAME
CINEMA
lunedì 8 luglio 13
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RADIO
lunedì 8 luglio 13
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STAMPA
lunedì 8 luglio 13
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lunedì 8 luglio 13
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mensili
free pressquotidiani
comunicazione
divertente
settimanali
lunedì 8 luglio 13
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AFFISSIONI
lunedì 8 luglio 13
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lunedì 8 luglio 13
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trafficate
3D
zoneMilano
grande impatto
NapoliRoma
visivolunedì 8 luglio 13
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TV
TV
TV
TVTV
TV TV
TV
TV TV
TV
TVTVlunedì 8 luglio 13
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lunedì 8 luglio 13
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programmi
spot 10”
news
cinemaintrattenimentosportgeneralista
satellitare
lunedì 8 luglio 13
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CINEMA
lunedì 8 luglio 13
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lunedì 8 luglio 13
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spot
d’impatto
2Dironico
copertura
3D
45”nazionale
comunicazione
tono
lunedì 8 luglio 13
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INTERNETlunedì 8 luglio 13
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lunedì 8 luglio 13
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comunicazione
portalinews
siti
social networkblog
trasversaleverticaliorizzontali
lunedì 8 luglio 13
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BLOGlunedì 8 luglio 13
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BLOG http://suzswift.wordpress.com/
lunedì 8 luglio 13
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GUERRILLAlunedì 8 luglio 13
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lunedì 8 luglio 13
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stereotipi
mezzi pubbliciparcheggi
Milano
“LA GUERRA DELLA SPECIE”
NapoliRoma
lunedì 8 luglio 13
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GU
ER
RIL
LA
lunedì 8 luglio 13
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GU
ER
RIL
LA
lunedì 8 luglio 13
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Video
lunedì 8 luglio 13
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lunedì 8 luglio 13
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Milano
16 Settembre
Piazza Duomo
confrontouomo
Venerdì
2011
donnalunedì 8 luglio 13
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MOBILE
lunedì 8 luglio 13
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lunedì 8 luglio 13
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20 milioni
13 milioni
Symbian
navigazione in mobilità
AndroidiOSaccessi
smartphone
internet
34%+ vs 2009
lunedì 8 luglio 13
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SM
AR
TPH
ON
E
lunedì 8 luglio 13
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PE
NS
ILIN
E
lunedì 8 luglio 13
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lunedì 8 luglio 13
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pensiline
Swift
Milano
coinvolgimento
touch
emotivo
configurator RomaTiburtina
Termini
PiramideTrastevere
Loreto
CadornaCentrale
Colonne screen
lunedì 8 luglio 13
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CONFIGURATOR
lunedì 8 luglio 13
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ADV GAME
lunedì 8 luglio 13
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Video
lunedì 8 luglio 13
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FORMATlunedì 8 luglio 13
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video 2Video
lunedì 8 luglio 13
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PARTNERSHIPSPECIAL
lunedì 8 luglio 13
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lunedì 8 luglio 13
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di copie
video giocatori
alta visibilità
ampia possibilità
16-35anni
per uscitadi investimenti
adv12 milioni
collaborazioneXboxView TV
lunedì 8 luglio 13
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Video
lunedì 8 luglio 13
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Video
lunedì 8 luglio 13
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excel budget
lunedì 8 luglio 13
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conclusioni
lunedì 8 luglio 13
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Autori:
Carlo BescapèBenedetta FerrariFrancesco CardarelliAlessia MorescoGreta RossiMartina SacheliLorenzo Scanu
lunedì 8 luglio 13