help marketing, influencer marketing: aiuto dunque influenzo (e vendo)
TRANSCRIPT
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@perplessaMenteACADEMY
INTRODUZIONE AI RELATORI
Claudia Spaziano
Claudia Spaziano
@ClaudiaSpaziano
Rachele Zinzocchi
Rachele Zinzocchi
Rachele Zinzocchi
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@perplessaMenteACADEMY
Italy Spain PolandUnited Kingdom SwitzerlandFranceUnited States
BUZZOOLE
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@perplessaMenteACADEMY
Clients
Agencies
CLIENTI ED AGENZIE
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@perplessaMenteACADEMY
è una nuova area del content marketing che, grazie all’impiego della tecnologia, consente di automatizzare tutte le fasi di una tradizionale
campagna di digital/social PR.
1. SELEZIONE
NEGOZIAZIONE
MANAGEMENT
2.
3.
4.DISTRIBUZIONE
MISURAZIONE5.
IMA
INFLUENCER MARKETING AUTOMATION
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July 18, 2013 www.yourcompany.com
Everyday Hero
aiuto dunque influenzo (e vendo)
Condividi l’Esperienza Utile-Per-Te, che Ama e Aiuta
help-marketing, influencer marketing
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July 18, 2013 www.yourcompany.com
Everyday Hero
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July 18, 2013 www.yourcompany.com
Everyday Hero8
R&D Social Media Manager, Public Speaker
Vuoi sapere chi sono?
Mi trovi qui, qui, su LinkedIn e su…
rachele zinzocchI
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lo scenario
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July 18, 2013 www.yourcompany.com
Everyday HeroRachele «Beyond The Buzzwords», Studio D, Dic 2015
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July 18, 2013 www.yourcompany.com
Everyday HeroRachele
influencer marketing roi: 550%
Tomoson, Dic 2015
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July 18, 2013 www.yourcompany.com
Everyday HeroTomoson, Dic 2015
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July 18, 2013 www.yourcompany.com
Everyday HeroRachele
vale la pena investirci…
Tomoson, Dic 2015
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July 18, 2013 www.yourcompany.com
Everyday Hero
ma occhio al tariffario…
Group High, 2015
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July 18, 2013 www.yourcompany.com
Everyday HeroGroup High, 2015
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July 18, 2013 www.yourcompany.com
Everyday HeroIl Fatto Quotidiano, 21/4/16
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July 18, 2013 www.yourcompany.com
Everyday HeroDigiday, 12/5/16
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ma se tutto finisse qui, tanto varrebbe…
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July 18, 2013 www.yourcompany.com
Everyday Hero
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July 18, 2013 www.yourcompany.com
Everyday Hero
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la mia vision
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#why
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July 18, 2013 www.yourcompany.com
Everyday Hero
vuoi vendere? aiuta!
sell? help!
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July 18, 2013 www.yourcompany.com
Everyday Hero#sellhelp!
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July 18, 2013 www.yourcompany.com
Everyday Hero
#socialmediaroi
è responsabilità
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July 18, 2013 www.yourcompany.com
Everyday Hero
cuore!
è un fatto di
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July 18, 2013 www.yourcompany.com
Everyday Hero
il cuore
tutto te stesso
Quanto e quanto a lungo tu sia responsabile, quanto tu metta in gioco
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July 18, 2013 www.yourcompany.com
Everyday Hero
per aiutare
Soddisfare in tutto il cliente-amico
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July 18, 2013 www.yourcompany.com
Everyday Hero
sono utile dunque vendo
#SellHelp #SocialCare
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July 18, 2013 www.yourcompany.com
Everyday Hero
far bene i soldi
far soldi bene
Fare i soldi facendo del bene
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July 18, 2013 www.yourcompany.com
Everyday Hero
fare l’utile con l’utilità
Fare del bene facendo i soldi
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new business model
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July 18, 2013 www.yourcompany.com
Everyday Heronew marketing era
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July 18, 2013 www.yourcompany.com
Everyday Hero
Marketing del Volontariato
Altruistico-egoistico (e viceversa)
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July 18, 2013 www.yourcompany.com
Everyday Hero
marketing del cuore
heart-marketing
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July 18, 2013 www.yourcompany.com
Everyday Hero
youtility, utilità-per-te
Tanto utile che la gente farà la fila alla tua porta
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July 18, 2013 www.yourcompany.com
Everyday Hero
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July 18, 2013 www.yourcompany.com
Everyday Hero
new marketing
help-marketing
Marketing dell’Aiuto
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il kpi
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July 18, 2013 www.yourcompany.com
Everyday Hero
social selling
social engagement
helping
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le 3 keywords
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July 18, 2013 www.yourcompany.com
Everyday Hero
#1 customer experience
memorabile
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July 18, 2013 www.yourcompany.com
Everyday Hero
#2 passaparola
word of mouth marketing
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July 18, 2013 www.yourcompany.com
Everyday Hero
#sharethelove!
spread the word
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July 18, 2013 www.yourcompany.com
Everyday Hero
#3 social crm
impeccabile
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#helpmarketing
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July 18, 2013 www.yourcompany.com
Everyday Hero
aiutare è il nuovo marketing
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July 18, 2013 www.yourcompany.com
Everyday Hero
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July 18, 2013 www.yourcompany.com
Everyday Hero
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July 18, 2013 www.yourcompany.com
Everyday HeroIl Nuovo Marketing è Relazione con la Rete
fammi innamorare
sarò tuo cliente!
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July 18, 2013 www.yourcompany.com
Everyday Hero
mi fido, ti compro
ti faccio comprare
A vendere di più è l’azienda più Responsabile
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#SocialCare, #sellhelp#Helpmarketing, #CX
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July 18, 2013 www.yourcompany.com
Everyday Hero
social engagement
abbraccio, ingaggio, fidanzamento
#SocialCare a 360 gradi: da sogno…
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July 18, 2013 www.yourcompany.com
Everyday Hero
#helpmarketing
customer experience memorabile
Per tutti e ciascuno: ogni cliente è un amico unico
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#Customerexperience revolution
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July 18, 2013 www.yourcompany.com
Everyday Hero
brian solis e il fattore X
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July 18, 2013 www.yourcompany.com
Everyday Hero
experience is the new brand
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July 18, 2013 www.yourcompany.com
Everyday Hero
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July 18, 2013 www.yourcompany.com
Everyday Heroproactive Experiences
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July 18, 2013 www.yourcompany.com
Everyday Hero
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in sintesi…
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July 18, 2013 www.yourcompany.com
Everyday Hero
#socialcare
#sellhelp
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July 18, 2013 www.yourcompany.com
Everyday Hero
#heartmarketing
#helpmarketing
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July 18, 2013 www.yourcompany.com
Everyday Hero
Customer experience memorabile
#CustomerExperience Revolution
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July 18, 2013 www.yourcompany.com
Everyday Hero
new business model
ROI!
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#what
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July 18, 2013 www.yourcompany.com
Everyday HeroQuesto sconosciuto
influencer marketing
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July 18, 2013 www.yourcompany.com
Everyday Hero«La notte nera
in cui tutte le vacche sono nere»…
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July 18, 2013 www.yourcompany.com
Everyday HeroEnciclopedia Treccani
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July 18, 2013 www.yourcompany.com
Everyday Hero
#SocialCare
Influencer Marketing è però anzitutto…
Prendersi Cura, condividere Esperienze Utili
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July 18, 2013 www.yourcompany.com
Everyday Hero
cuore!
è un fatto di
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July 18, 2013 www.yourcompany.com
Everyday Hero… di Esperienze vissute «Utili-Per-Te»
che sia spontaneo condividere con e per Te
… di aiuto!
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#who
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ieri e da sempre, per sempre
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29 giugno 2016 @Raquel75 #helpmarketing
Aiuto dunque influenzo (e vendo)
anni ’50: gli «opinion leaders»
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29 giugno 2016 @Raquel75 #helpmarketing
Aiuto dunque influenzo (e vendo)
anni ’60: taxi & fiat 600 multipla
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29 giugno 2016 @Raquel75 #helpmarketing
Aiuto dunque influenzo (e vendo)
… copiati oggi da toyota!
Toyota Club Italia
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29 giugno 2016 @Raquel75 #helpmarketing
Aiuto dunque influenzo (e vendo)
giornalisti, eventi & buffet
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July 18, 2013 www.yourcompany.com
Everyday Hero
«… e io me te magNO»!
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29 giugno 2016 @Raquel75 #helpmarketing
Aiuto dunque influenzo (e vendo)
vip & vippetti trash
![Page 81: Help marketing, influencer marketing: Aiuto Dunque Influenzo (e Vendo)](https://reader031.vdocumenti.com/reader031/viewer/2022013013/5872ebd21a28abfa548b72c5/html5/thumbnails/81.jpg)
July 18, 2013 www.yourcompany.com
Everyday Hero«marchettari» & parassiti vari…
![Page 82: Help marketing, influencer marketing: Aiuto Dunque Influenzo (e Vendo)](https://reader031.vdocumenti.com/reader031/viewer/2022013013/5872ebd21a28abfa548b72c5/html5/thumbnails/82.jpg)
July 18, 2013 www.yourcompany.com
Everyday Hero
![Page 83: Help marketing, influencer marketing: Aiuto Dunque Influenzo (e Vendo)](https://reader031.vdocumenti.com/reader031/viewer/2022013013/5872ebd21a28abfa548b72c5/html5/thumbnails/83.jpg)
oggi: le vision
![Page 84: Help marketing, influencer marketing: Aiuto Dunque Influenzo (e Vendo)](https://reader031.vdocumenti.com/reader031/viewer/2022013013/5872ebd21a28abfa548b72c5/html5/thumbnails/84.jpg)
29 giugno 2016 @Raquel75 #helpmarketing
Aiuto dunque influenzo (e vendo)
1994, Weimann: gli influentials
![Page 85: Help marketing, influencer marketing: Aiuto Dunque Influenzo (e Vendo)](https://reader031.vdocumenti.com/reader031/viewer/2022013013/5872ebd21a28abfa548b72c5/html5/thumbnails/85.jpg)
29 giugno 2016 @Raquel75 #helpmarketing
Aiuto dunque influenzo (e vendo)
2000, seth godin: gli sneezers
![Page 86: Help marketing, influencer marketing: Aiuto Dunque Influenzo (e Vendo)](https://reader031.vdocumenti.com/reader031/viewer/2022013013/5872ebd21a28abfa548b72c5/html5/thumbnails/86.jpg)
July 18, 2013 www.yourcompany.com
Everyday HeroUnlocking Influencer Marketing, Yahoo, Giu 2016
![Page 87: Help marketing, influencer marketing: Aiuto Dunque Influenzo (e Vendo)](https://reader031.vdocumenti.com/reader031/viewer/2022013013/5872ebd21a28abfa548b72c5/html5/thumbnails/87.jpg)
July 18, 2013 www.yourcompany.com
Everyday HeroUnlocking Influencer Marketing, Yahoo, Giu 2016
![Page 88: Help marketing, influencer marketing: Aiuto Dunque Influenzo (e Vendo)](https://reader031.vdocumenti.com/reader031/viewer/2022013013/5872ebd21a28abfa548b72c5/html5/thumbnails/88.jpg)
July 18, 2013 www.yourcompany.com
Everyday Hero
![Page 89: Help marketing, influencer marketing: Aiuto Dunque Influenzo (e Vendo)](https://reader031.vdocumenti.com/reader031/viewer/2022013013/5872ebd21a28abfa548b72c5/html5/thumbnails/89.jpg)
July 18, 2013 www.yourcompany.com
Everyday Hero
facciamo chiarezza…
![Page 90: Help marketing, influencer marketing: Aiuto Dunque Influenzo (e Vendo)](https://reader031.vdocumenti.com/reader031/viewer/2022013013/5872ebd21a28abfa548b72c5/html5/thumbnails/90.jpg)
testimonial vs celebrities
![Page 91: Help marketing, influencer marketing: Aiuto Dunque Influenzo (e Vendo)](https://reader031.vdocumenti.com/reader031/viewer/2022013013/5872ebd21a28abfa548b72c5/html5/thumbnails/91.jpg)
July 18, 2013 www.yourcompany.com
Everyday Hero
#1 testimonial
![Page 92: Help marketing, influencer marketing: Aiuto Dunque Influenzo (e Vendo)](https://reader031.vdocumenti.com/reader031/viewer/2022013013/5872ebd21a28abfa548b72c5/html5/thumbnails/92.jpg)
July 18, 2013 www.yourcompany.com
Everyday Hero
vip, personaggio pubblico
Volto famoso, noto a prescindere a tutti
![Page 93: Help marketing, influencer marketing: Aiuto Dunque Influenzo (e Vendo)](https://reader031.vdocumenti.com/reader031/viewer/2022013013/5872ebd21a28abfa548b72c5/html5/thumbnails/93.jpg)
29 giugno 2016 @Raquel75 #helpmarketing
Aiuto dunque influenzo (e vendo)
da charlize theron al… «baffo»!
![Page 94: Help marketing, influencer marketing: Aiuto Dunque Influenzo (e Vendo)](https://reader031.vdocumenti.com/reader031/viewer/2022013013/5872ebd21a28abfa548b72c5/html5/thumbnails/94.jpg)
July 18, 2013 www.yourcompany.com
Everyday Hero
#2 celebrities «che contano»
Chiara Ferragni
![Page 95: Help marketing, influencer marketing: Aiuto Dunque Influenzo (e Vendo)](https://reader031.vdocumenti.com/reader031/viewer/2022013013/5872ebd21a28abfa548b72c5/html5/thumbnails/95.jpg)
July 18, 2013 www.yourcompany.com
Everyday Hero
personaggio noto…
Mariano Di Vaionon a prescindere a tutti, ma nel suo network
![Page 96: Help marketing, influencer marketing: Aiuto Dunque Influenzo (e Vendo)](https://reader031.vdocumenti.com/reader031/viewer/2022013013/5872ebd21a28abfa548b72c5/html5/thumbnails/96.jpg)
29 giugno 2016 @Raquel75 #helpmarketing
Aiuto dunque influenzo (e vendo)
youtuber, webstar…
![Page 97: Help marketing, influencer marketing: Aiuto Dunque Influenzo (e Vendo)](https://reader031.vdocumenti.com/reader031/viewer/2022013013/5872ebd21a28abfa548b72c5/html5/thumbnails/97.jpg)
29 giugno 2016 @Raquel75 #helpmarketing
Aiuto dunque influenzo (e vendo)
guru (finti), professionisti (veri)
![Page 98: Help marketing, influencer marketing: Aiuto Dunque Influenzo (e Vendo)](https://reader031.vdocumenti.com/reader031/viewer/2022013013/5872ebd21a28abfa548b72c5/html5/thumbnails/98.jpg)
July 18, 2013 www.yourcompany.com
Everyday Hero
occhio alle sovrapposizioni!
Altrimenti possono crearsi…
![Page 99: Help marketing, influencer marketing: Aiuto Dunque Influenzo (e Vendo)](https://reader031.vdocumenti.com/reader031/viewer/2022013013/5872ebd21a28abfa548b72c5/html5/thumbnails/99.jpg)
«le relazioni pericolose»
![Page 100: Help marketing, influencer marketing: Aiuto Dunque Influenzo (e Vendo)](https://reader031.vdocumenti.com/reader031/viewer/2022013013/5872ebd21a28abfa548b72c5/html5/thumbnails/100.jpg)
July 18, 2013 www.yourcompany.com
Everyday HeroDigiday, 12/5/16
![Page 101: Help marketing, influencer marketing: Aiuto Dunque Influenzo (e Vendo)](https://reader031.vdocumenti.com/reader031/viewer/2022013013/5872ebd21a28abfa548b72c5/html5/thumbnails/101.jpg)
July 18, 2013 www.yourcompany.com
Everyday HeroDigiday, 12/5/16
![Page 102: Help marketing, influencer marketing: Aiuto Dunque Influenzo (e Vendo)](https://reader031.vdocumenti.com/reader031/viewer/2022013013/5872ebd21a28abfa548b72c5/html5/thumbnails/102.jpg)
July 18, 2013 www.yourcompany.com
Everyday HeroDigiday, 12/5/16
![Page 103: Help marketing, influencer marketing: Aiuto Dunque Influenzo (e Vendo)](https://reader031.vdocumenti.com/reader031/viewer/2022013013/5872ebd21a28abfa548b72c5/html5/thumbnails/103.jpg)
July 18, 2013 www.yourcompany.com
Everyday HeroWhoPaysInfluencers
![Page 104: Help marketing, influencer marketing: Aiuto Dunque Influenzo (e Vendo)](https://reader031.vdocumenti.com/reader031/viewer/2022013013/5872ebd21a28abfa548b72c5/html5/thumbnails/104.jpg)
July 18, 2013 www.yourcompany.com
Everyday HeroWhoPaysInfluencers
![Page 105: Help marketing, influencer marketing: Aiuto Dunque Influenzo (e Vendo)](https://reader031.vdocumenti.com/reader031/viewer/2022013013/5872ebd21a28abfa548b72c5/html5/thumbnails/105.jpg)
July 18, 2013 www.yourcompany.com
Everyday HeroShift, 16/5/16
![Page 106: Help marketing, influencer marketing: Aiuto Dunque Influenzo (e Vendo)](https://reader031.vdocumenti.com/reader031/viewer/2022013013/5872ebd21a28abfa548b72c5/html5/thumbnails/106.jpg)
July 18, 2013 www.yourcompany.com
Everyday HeroBlogo, 27/4/16
![Page 107: Help marketing, influencer marketing: Aiuto Dunque Influenzo (e Vendo)](https://reader031.vdocumenti.com/reader031/viewer/2022013013/5872ebd21a28abfa548b72c5/html5/thumbnails/107.jpg)
July 18, 2013 www.yourcompany.com
Everyday Hero
il problema del roi
![Page 108: Help marketing, influencer marketing: Aiuto Dunque Influenzo (e Vendo)](https://reader031.vdocumenti.com/reader031/viewer/2022013013/5872ebd21a28abfa548b72c5/html5/thumbnails/108.jpg)
July 18, 2013 www.yourcompany.com
Everyday HeroDigiday, 17/6/16
![Page 109: Help marketing, influencer marketing: Aiuto Dunque Influenzo (e Vendo)](https://reader031.vdocumenti.com/reader031/viewer/2022013013/5872ebd21a28abfa548b72c5/html5/thumbnails/109.jpg)
July 18, 2013 www.yourcompany.com
Everyday HeroDigiday, 17/6/16
![Page 110: Help marketing, influencer marketing: Aiuto Dunque Influenzo (e Vendo)](https://reader031.vdocumenti.com/reader031/viewer/2022013013/5872ebd21a28abfa548b72c5/html5/thumbnails/110.jpg)
July 18, 2013 www.yourcompany.com
Everyday HeroDigiday, 17/6/16
![Page 111: Help marketing, influencer marketing: Aiuto Dunque Influenzo (e Vendo)](https://reader031.vdocumenti.com/reader031/viewer/2022013013/5872ebd21a28abfa548b72c5/html5/thumbnails/111.jpg)
July 18, 2013 www.yourcompany.com
Everyday Hero
pioggia d’oro, ma a fronte di…
![Page 112: Help marketing, influencer marketing: Aiuto Dunque Influenzo (e Vendo)](https://reader031.vdocumenti.com/reader031/viewer/2022013013/5872ebd21a28abfa548b72c5/html5/thumbnails/112.jpg)
29 giugno 2016 @Raquel75 #helpmarketing
Aiuto dunque influenzo (e vendo)
… un copia-incolla del «vip»!
![Page 113: Help marketing, influencer marketing: Aiuto Dunque Influenzo (e Vendo)](https://reader031.vdocumenti.com/reader031/viewer/2022013013/5872ebd21a28abfa548b72c5/html5/thumbnails/113.jpg)
29 giugno 2016 @Raquel75 #helpmarketing
Aiuto dunque influenzo (e vendo)
… che si diffonde virale in rete
![Page 114: Help marketing, influencer marketing: Aiuto Dunque Influenzo (e Vendo)](https://reader031.vdocumenti.com/reader031/viewer/2022013013/5872ebd21a28abfa548b72c5/html5/thumbnails/114.jpg)
July 18, 2013 www.yourcompany.com
Everyday Hero
![Page 115: Help marketing, influencer marketing: Aiuto Dunque Influenzo (e Vendo)](https://reader031.vdocumenti.com/reader031/viewer/2022013013/5872ebd21a28abfa548b72c5/html5/thumbnails/115.jpg)
«is Influencer marketing dead?»
![Page 116: Help marketing, influencer marketing: Aiuto Dunque Influenzo (e Vendo)](https://reader031.vdocumenti.com/reader031/viewer/2022013013/5872ebd21a28abfa548b72c5/html5/thumbnails/116.jpg)
July 18, 2013 www.yourcompany.com
Everyday HeroInbound Marketing - Digiday, 12-16/5/16
![Page 117: Help marketing, influencer marketing: Aiuto Dunque Influenzo (e Vendo)](https://reader031.vdocumenti.com/reader031/viewer/2022013013/5872ebd21a28abfa548b72c5/html5/thumbnails/117.jpg)
July 18, 2013 www.yourcompany.com
Everyday HeroInbound Marketing, 16/5/16
![Page 118: Help marketing, influencer marketing: Aiuto Dunque Influenzo (e Vendo)](https://reader031.vdocumenti.com/reader031/viewer/2022013013/5872ebd21a28abfa548b72c5/html5/thumbnails/118.jpg)
July 18, 2013 www.yourcompany.com
Everyday Hero
non è questione di soldi
![Page 119: Help marketing, influencer marketing: Aiuto Dunque Influenzo (e Vendo)](https://reader031.vdocumenti.com/reader031/viewer/2022013013/5872ebd21a28abfa548b72c5/html5/thumbnails/119.jpg)
29 giugno 2016 @Raquel75 #helpmarketing
Aiuto dunque influenzo (e vendo)
pago, non pago: chi converte di più?
Shift Communications, 16/3/16
![Page 120: Help marketing, influencer marketing: Aiuto Dunque Influenzo (e Vendo)](https://reader031.vdocumenti.com/reader031/viewer/2022013013/5872ebd21a28abfa548b72c5/html5/thumbnails/120.jpg)
29 giugno 2016 @Raquel75 #helpmarketing
Aiuto dunque influenzo (e vendo)
… gli influencer organicI!
Shift Communications, 16/3/16Quelli non pagati…
![Page 121: Help marketing, influencer marketing: Aiuto Dunque Influenzo (e Vendo)](https://reader031.vdocumenti.com/reader031/viewer/2022013013/5872ebd21a28abfa548b72c5/html5/thumbnails/121.jpg)
July 18, 2013 www.yourcompany.com
Everyday HeroShift Communications, 16/3/16
![Page 122: Help marketing, influencer marketing: Aiuto Dunque Influenzo (e Vendo)](https://reader031.vdocumenti.com/reader031/viewer/2022013013/5872ebd21a28abfa548b72c5/html5/thumbnails/122.jpg)
July 18, 2013 www.yourcompany.com
Everyday Hero
influencer marketing è «altro»
![Page 123: Help marketing, influencer marketing: Aiuto Dunque Influenzo (e Vendo)](https://reader031.vdocumenti.com/reader031/viewer/2022013013/5872ebd21a28abfa548b72c5/html5/thumbnails/123.jpg)
July 18, 2013 www.yourcompany.com
Everyday Hero
è un fatto di cuore!
aiuto, utilità-per-te
![Page 124: Help marketing, influencer marketing: Aiuto Dunque Influenzo (e Vendo)](https://reader031.vdocumenti.com/reader031/viewer/2022013013/5872ebd21a28abfa548b72c5/html5/thumbnails/124.jpg)
l’influencer non è morto: cambia nome
![Page 125: Help marketing, influencer marketing: Aiuto Dunque Influenzo (e Vendo)](https://reader031.vdocumenti.com/reader031/viewer/2022013013/5872ebd21a28abfa548b72c5/html5/thumbnails/125.jpg)
July 18, 2013 www.yourcompany.com
Everyday Hero
#3 celebrities «che pesano»
![Page 126: Help marketing, influencer marketing: Aiuto Dunque Influenzo (e Vendo)](https://reader031.vdocumenti.com/reader031/viewer/2022013013/5872ebd21a28abfa548b72c5/html5/thumbnails/126.jpg)
July 18, 2013 www.yourcompany.com
Everyday Hero
dai «consumattori» online…
![Page 127: Help marketing, influencer marketing: Aiuto Dunque Influenzo (e Vendo)](https://reader031.vdocumenti.com/reader031/viewer/2022013013/5872ebd21a28abfa548b72c5/html5/thumbnails/127.jpg)
July 18, 2013 www.yourcompany.com
Everyday Hero
… e oFFline…
![Page 128: Help marketing, influencer marketing: Aiuto Dunque Influenzo (e Vendo)](https://reader031.vdocumenti.com/reader031/viewer/2022013013/5872ebd21a28abfa548b72c5/html5/thumbnails/128.jpg)
29 giugno 2016 @Raquel75 #helpmarketing
Aiuto dunque influenzo (e vendo)
… ai «consigli della nonna»…
della mamma, l’amica del cuore…
![Page 129: Help marketing, influencer marketing: Aiuto Dunque Influenzo (e Vendo)](https://reader031.vdocumenti.com/reader031/viewer/2022013013/5872ebd21a28abfa548b72c5/html5/thumbnails/129.jpg)
29 giugno 2016 @Raquel75 #helpmarketing
Aiuto dunque influenzo (e vendo)
… il medico di famiglia
e il barista sotto casa…
![Page 130: Help marketing, influencer marketing: Aiuto Dunque Influenzo (e Vendo)](https://reader031.vdocumenti.com/reader031/viewer/2022013013/5872ebd21a28abfa548b72c5/html5/thumbnails/130.jpg)
29 giugno 2016 @Raquel75 #helpmarketing
Aiuto dunque influenzo (e vendo)
… fino al «mentore»
e al «recensore superaffidabile»!
![Page 131: Help marketing, influencer marketing: Aiuto Dunque Influenzo (e Vendo)](https://reader031.vdocumenti.com/reader031/viewer/2022013013/5872ebd21a28abfa548b72c5/html5/thumbnails/131.jpg)
July 18, 2013 www.yourcompany.com
Everyday Hero
influencer è chi dice, condivide…
![Page 132: Help marketing, influencer marketing: Aiuto Dunque Influenzo (e Vendo)](https://reader031.vdocumenti.com/reader031/viewer/2022013013/5872ebd21a28abfa548b72c5/html5/thumbnails/132.jpg)
July 18, 2013 www.yourcompany.com
Everyday Hero
la «parola-utile-per-te»
![Page 133: Help marketing, influencer marketing: Aiuto Dunque Influenzo (e Vendo)](https://reader031.vdocumenti.com/reader031/viewer/2022013013/5872ebd21a28abfa548b72c5/html5/thumbnails/133.jpg)
July 18, 2013 www.yourcompany.com
Everyday Hero
la «parola-utile-che-salva»
![Page 134: Help marketing, influencer marketing: Aiuto Dunque Influenzo (e Vendo)](https://reader031.vdocumenti.com/reader031/viewer/2022013013/5872ebd21a28abfa548b72c5/html5/thumbnails/134.jpg)
July 18, 2013 www.yourcompany.com
Everyday Hero
in quanto ama…
![Page 135: Help marketing, influencer marketing: Aiuto Dunque Influenzo (e Vendo)](https://reader031.vdocumenti.com/reader031/viewer/2022013013/5872ebd21a28abfa548b72c5/html5/thumbnails/135.jpg)
July 18, 2013 www.yourcompany.com
Everyday Hero… E aiuta!
![Page 136: Help marketing, influencer marketing: Aiuto Dunque Influenzo (e Vendo)](https://reader031.vdocumenti.com/reader031/viewer/2022013013/5872ebd21a28abfa548b72c5/html5/thumbnails/136.jpg)
July 18, 2013 www.yourcompany.com
Everyday Hero
a «influenzare» è chi guida, ispira
in quanto…
![Page 137: Help marketing, influencer marketing: Aiuto Dunque Influenzo (e Vendo)](https://reader031.vdocumenti.com/reader031/viewer/2022013013/5872ebd21a28abfa548b72c5/html5/thumbnails/137.jpg)
July 18, 2013 www.yourcompany.com
Everyday Hero
condivide esperienze utili-per-te
In modo trasparente, sincero, affidabile, responsabile
![Page 138: Help marketing, influencer marketing: Aiuto Dunque Influenzo (e Vendo)](https://reader031.vdocumenti.com/reader031/viewer/2022013013/5872ebd21a28abfa548b72c5/html5/thumbnails/138.jpg)
July 18, 2013 www.yourcompany.com
Everyday Hero
di cui mi fido, che seguo. e compro!
E se viene «pagato»… Why not?!
![Page 139: Help marketing, influencer marketing: Aiuto Dunque Influenzo (e Vendo)](https://reader031.vdocumenti.com/reader031/viewer/2022013013/5872ebd21a28abfa548b72c5/html5/thumbnails/139.jpg)
July 18, 2013 www.yourcompany.com
Everyday HeroNon motivazione, scopo diretto e primario
ma come driver e obiettivo indiretto
![Page 140: Help marketing, influencer marketing: Aiuto Dunque Influenzo (e Vendo)](https://reader031.vdocumenti.com/reader031/viewer/2022013013/5872ebd21a28abfa548b72c5/html5/thumbnails/140.jpg)
July 18, 2013 www.yourcompany.com
Everyday Hero
l’aiuto, l’«utilità-per-te»
Driver, scopo diretto e primario sia solo
![Page 141: Help marketing, influencer marketing: Aiuto Dunque Influenzo (e Vendo)](https://reader031.vdocumenti.com/reader031/viewer/2022013013/5872ebd21a28abfa548b72c5/html5/thumbnails/141.jpg)
July 18, 2013 www.yourcompany.com
Everyday Hero
condividere esperienze utili-per-te
Con Responsabilità, Autenticità, Affidabilità, Amicizia
![Page 142: Help marketing, influencer marketing: Aiuto Dunque Influenzo (e Vendo)](https://reader031.vdocumenti.com/reader031/viewer/2022013013/5872ebd21a28abfa548b72c5/html5/thumbnails/142.jpg)
July 18, 2013 www.yourcompany.com
Everyday Hero
l’influenza utile…
![Page 143: Help marketing, influencer marketing: Aiuto Dunque Influenzo (e Vendo)](https://reader031.vdocumenti.com/reader031/viewer/2022013013/5872ebd21a28abfa548b72c5/html5/thumbnails/143.jpg)
July 18, 2013 www.yourcompany.com
Everyday Hero
… l’utile dell’influenza!
![Page 144: Help marketing, influencer marketing: Aiuto Dunque Influenzo (e Vendo)](https://reader031.vdocumenti.com/reader031/viewer/2022013013/5872ebd21a28abfa548b72c5/html5/thumbnails/144.jpg)
July 18, 2013 www.yourcompany.com
Everyday Hero
con l’«utilità» guadagnano tutti
… Influencers, clienti e Brand
![Page 145: Help marketing, influencer marketing: Aiuto Dunque Influenzo (e Vendo)](https://reader031.vdocumenti.com/reader031/viewer/2022013013/5872ebd21a28abfa548b72c5/html5/thumbnails/145.jpg)
«influencer»? meglio dire…
![Page 146: Help marketing, influencer marketing: Aiuto Dunque Influenzo (e Vendo)](https://reader031.vdocumenti.com/reader031/viewer/2022013013/5872ebd21a28abfa548b72c5/html5/thumbnails/146.jpg)
July 18, 2013 www.yourcompany.com
Everyday Hero
#SocialCare marketer
Si prende cura , condivide Esperienze Utili-Per-Te
![Page 147: Help marketing, influencer marketing: Aiuto Dunque Influenzo (e Vendo)](https://reader031.vdocumenti.com/reader031/viewer/2022013013/5872ebd21a28abfa548b72c5/html5/thumbnails/147.jpg)
July 18, 2013 www.yourcompany.com
Everyday Hero
heart-marketer
Ci mette il Cuore…
![Page 148: Help marketing, influencer marketing: Aiuto Dunque Influenzo (e Vendo)](https://reader031.vdocumenti.com/reader031/viewer/2022013013/5872ebd21a28abfa548b72c5/html5/thumbnails/148.jpg)
July 18, 2013 www.yourcompany.com
Everyday HeroE così aiuta, fa l’Utile per tutti: sé, cliente e Brand
help-marketer
![Page 149: Help marketing, influencer marketing: Aiuto Dunque Influenzo (e Vendo)](https://reader031.vdocumenti.com/reader031/viewer/2022013013/5872ebd21a28abfa548b72c5/html5/thumbnails/149.jpg)
July 18, 2013 www.yourcompany.com
Everyday Hero… Regalando un’esperienza da sogno!
#customerexperience marketer
![Page 150: Help marketing, influencer marketing: Aiuto Dunque Influenzo (e Vendo)](https://reader031.vdocumenti.com/reader031/viewer/2022013013/5872ebd21a28abfa548b72c5/html5/thumbnails/150.jpg)
#takeaways
![Page 151: Help marketing, influencer marketing: Aiuto Dunque Influenzo (e Vendo)](https://reader031.vdocumenti.com/reader031/viewer/2022013013/5872ebd21a28abfa548b72c5/html5/thumbnails/151.jpg)
July 18, 2013 www.yourcompany.com
Everyday Hero
aiuta influenzando
(e dunque vendendo!)
![Page 152: Help marketing, influencer marketing: Aiuto Dunque Influenzo (e Vendo)](https://reader031.vdocumenti.com/reader031/viewer/2022013013/5872ebd21a28abfa548b72c5/html5/thumbnails/152.jpg)
July 18, 2013 www.yourcompany.com
Everyday Hero
influenza aiutando…
(e dunque vendendo!)
![Page 153: Help marketing, influencer marketing: Aiuto Dunque Influenzo (e Vendo)](https://reader031.vdocumenti.com/reader031/viewer/2022013013/5872ebd21a28abfa548b72c5/html5/thumbnails/153.jpg)
July 18, 2013 www.yourcompany.com
Everyday Hero
sii responsabile
#socialcare #sellhelp
![Page 154: Help marketing, influencer marketing: Aiuto Dunque Influenzo (e Vendo)](https://reader031.vdocumenti.com/reader031/viewer/2022013013/5872ebd21a28abfa548b72c5/html5/thumbnails/154.jpg)
July 18, 2013 www.yourcompany.com
Everyday Hero
#heartmarketing
#helpmarketing
![Page 155: Help marketing, influencer marketing: Aiuto Dunque Influenzo (e Vendo)](https://reader031.vdocumenti.com/reader031/viewer/2022013013/5872ebd21a28abfa548b72c5/html5/thumbnails/155.jpg)
July 18, 2013 www.yourcompany.com
Everyday Hero
mettici il cuore, tutto te stesso
E assicurerai una…
![Page 156: Help marketing, influencer marketing: Aiuto Dunque Influenzo (e Vendo)](https://reader031.vdocumenti.com/reader031/viewer/2022013013/5872ebd21a28abfa548b72c5/html5/thumbnails/156.jpg)
July 18, 2013 www.yourcompany.com
Everyday Hero#CustomerExperience Revolution
Customer experience da sogno
![Page 157: Help marketing, influencer marketing: Aiuto Dunque Influenzo (e Vendo)](https://reader031.vdocumenti.com/reader031/viewer/2022013013/5872ebd21a28abfa548b72c5/html5/thumbnails/157.jpg)
in due parole…
![Page 158: Help marketing, influencer marketing: Aiuto Dunque Influenzo (e Vendo)](https://reader031.vdocumenti.com/reader031/viewer/2022013013/5872ebd21a28abfa548b72c5/html5/thumbnails/158.jpg)
July 18, 2013 www.yourcompany.com
Everyday Hero
influencer marketing
#helpmarketing utile-per-te
![Page 159: Help marketing, influencer marketing: Aiuto Dunque Influenzo (e Vendo)](https://reader031.vdocumenti.com/reader031/viewer/2022013013/5872ebd21a28abfa548b72c5/html5/thumbnails/159.jpg)
July 18, 2013 www.yourcompany.com
Everyday Hero
ma tutto il resto no: è fuffa
«Vacche nere in una notte tutta nera. Per tutti»
![Page 160: Help marketing, influencer marketing: Aiuto Dunque Influenzo (e Vendo)](https://reader031.vdocumenti.com/reader031/viewer/2022013013/5872ebd21a28abfa548b72c5/html5/thumbnails/160.jpg)
July 18, 2013 www.yourcompany.com
Everyday Hero
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@perplessaMenteACADEMY
Domande?
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be social, be valuable
GRAZIE PER L’ATTENZIONE