grandi stazioni media: macroscenario 2015
TRANSCRIPT
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MACROSCENARIO
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Andamento mkt ADV Italia:
Forse gli anni più bui sono alle spalle
mio eur var %
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Che sia un anno buono o cattivo…
… ~75% del Mkt è ormai concentrato su due Mezzi.
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Quale è il lascito di questi anni?
I trend nati
durante la crisi
I trend del
"dopo crisi"
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I trend nati durante la crisi
Video is the king I mezzi sono sempre più ibridi
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Quali i possibili trend del "dopo crisi"
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1524
2630
24
42
2944
1126
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