donnefacebookduepuntozero 111025052158-phpapp02-111109143922-phpapp02
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Via Panizza 7, 20144 Milano, Italia tel. 02.4678701 www.duepuntozeroresearch.it
Ricerca condotta a Marzo 2011
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Metodologia e campione
Interviste condotte su un campione di 500 casi estratti casualmente dal panel web di Duepuntozero Research
Questionario composto da domande a risposta chiusa su scala
Profilo del campione:● Tutte donne● Utenti internet● Di età compresa tra i 15 e 54 anni● Sparse sul territorio nazionale
Il field è stato condotto nella settimana del 14 marzo 2011
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“la mia famiglia in Facebook”
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Le donne italiane e Facebook…
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Le donne italiane e Facebook…
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Le donne italiane e Facebook…
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“le persone che conosco…”
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Le donne italiane e Facebook…
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Le donne italiane e Facebook…
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Le donne italiane e Facebook…
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Le donne italiane e Facebook…
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“il mio menage quotidiano”
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Le donne italiane e Facebook…
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Le donne italiane e Facebook…
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Le donne italiane e Facebook…
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Le donne italiane e Facebook…
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“i miei interessi e ideali”
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Le donne italiane e Facebook…
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Le donne italiane e Facebook…
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Le donne italiane e Facebook…
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“il mio tempo libero”
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Le donne italiane e Facebook…
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Le donne italiane e Facebook…
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Le donne italiane e Facebook…
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Le donne italiane e Facebook…
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“tra mamma, moglie, donna”
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Le donne italiane e Facebook…
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Le donne italiane e Facebook…
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Le donne italiane e Facebook…
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“i prodotti che mi piacciono”
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Le donne italiane e Facebook…
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Le donne italiane e Facebook…
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Le donne italiane e Facebook…
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“Duepuntozero Research: chi siamo”
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Duepuntozero Research: Innovazione nella ricerca
Innovativa agenzia di ricerche di mercato specializzata nello studio della comunicazione di brand e dei nuovi media
È quantilitative, ibridazione delle tecniche qualitative e quantitative
È mashup delle diverse opportunità di contatto con il target
Usa la tecnologia, per stimolare la co-generazione di idee con il target
Implementa processi di creazione di know-how di tipo bottom-up
È partecipata da DOXA, offrendo soluzioni di ricerca a 360°
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Duepuntozero Research: chi siamo
Supporta importanti clienti nel processo di comprensione, sviluppo e misurazione delle attività Web
Utilizza la tecnologia e gli approcci 2.0 per una nuova ricerca di marketing
“co-generazione in brand community, social media analysis per insight generation,
discussioni qualitative digitali, ricerche su panel web, quantilitative online,
integrazione con metodologie tradizionali”
“Misurazione del ROI dell’adv online, misure della online brand reputation,
brand identity digitale, analisi di segmentazione, ricerche di potenziale su
web, usability e analisi siti”
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Il panel web di Duepuntozero Research
Frutto delle migliori competenze italiane in ambito panel management, conta oggi circa 25.000 panelisti attivi, con tassi di redemption del 40%
Nel corso del 2011, il panel si amplierà ad oltre 35-40.000 panelisti
Grazie al network di cui Doxa e Duepuntozero fanno parte, il team è in grado di eseguire progetti internazionali assicurando gli alti standard di qualità che gli sono propri