design thinking: un approccio agile allo sviluppo del prodotto€¦ · organization can leverage...
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Design thinking: un approccioagile allo sviluppo del prodotto
Elia Bellussi
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ELIA BELLUSSI
CONSULENTE IT
ARTICOLISTA
CERTIFICATO IN DESIGN THINKING DA IDEO
MENTOR IN HACKATHON
FONDATORE MUSEO PIEMONTESE DELL’INFORMATICA
MBA E MASTER OF SCIENCE IN DISRUPTIVE INNOVATION
02/30
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AGENDA
INTRODUZIONE
CASO STUDIO
CONCLUSIONE
APPROFONDIMENTI
03/30
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AGILE
70 SVILUPPATORI SI RITROVANO NEL 2001 E NE DEFINISCONO IL MANIFESTO
INDIVIDUI E INTERAZIONE
SOFTWARE FUNZIONANTE
COLLABORAZIONE COL CLIENTE
RISPOSTA AL CAMBIAMENTO
04/30
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DESIGN THINKING
1965 VIENE USATO PER LA PRIMA VOLTA IL TERMINE COME LO USIAMO ORA.
1991 DA D.SCHOOL IN STANFORD UNIVERSITY AD IDEO
ISPIRAZIONE
IDEAZIONE
IMPLEMENTAZIONE
05/30
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PERCHÉ
RISOLVERE PROBLEMI
FOCALIZZARSI SUL VALORE PER IL CLIENTE
ADATTARSI AL CAMBIAMENTO
PERFEZIONARSI
06/30
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CASO STUDIO - RAMEN A CASA
07/30
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CASO STUDIO – OSSERVAZIONE
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CASO STUDIO – OSSERVAZIONE
ESTREMO ESTREMO
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CASO STUDIO – OSSERVAZIONE
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LE COMPONENTI
EMPATIZZARE
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CASO STUDIO – ANALISI
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LE COMPONENTI
EMPATIZZARE
DEFINIRE
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CASO STUDIO – PROGETTAZIONE
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LE COMPONENTI
EMPATIZZARE
DEFINIRE
IDEARE
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CASO STUDIO – CREAZIONE DI UN PROTOTIPO
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CASO STUDIO – CREAZIONE DI UN PROTOTIPO
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LE COMPONENTI
EMPATIZZARE
DEFINIRE
IDEARE
PROTOTIPARE
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CASO STUDIO – TEST DEL PROTOTIPO
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LE COMPONENTI
EMPATIZZARE
DEFINIRE
IDEARE
PROTOTIPARE
TESTARE
20/30
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CASO STUDIO - PERFEZIONAMENTO
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CASO STUDIO - PERFEZIONAMENTO
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CASO STUDIO - PERFEZIONAMENTO
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IL PROCESSO PrototipareComprendere Osservare Definire Ideare Implementare
ITERAZIONI
24/30
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I TRE PILASTRI
FATTIBILITÀ
DESIDERABILITÀ REDDITIVITÀ
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DIVERGENZA E COVERGENZA DIVERGENZA CONVERGENZA
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HUMAN CENTEREDDESIGN
SPERANZA
INTUIZIONE
FIDUCIA
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GRAZIE
“THE MAIN TENET OF DESIGN THINKING IS EMPATHY FOR THE PEOPLE YOU'RE TRYING TO DESIGN FOR. LEADERSHIP IS EXACTLY THE SAME THING -BUILDING EMPATHY FOR THE PEOPLE THAT YOU'RE ENTRUSTED TO HELP.”
DAVID KELLEY
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RISORSE ONLINE
https://dschool.stanford.edu/
https://www.ideo.com/
https://www.coursera.org/search?query=design%20thinking&
https://www.edx.org/course?search_query=design+thinking
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TESTI
Lewrick, M., Link, P., Leifer, L., (2018). The Design Thinking Playbook. Wiley.
Pressman, A. (2019). Design Thinking: A Guide to Creative Problem Solving for Everyone. Routledge.
Mootee, I. (2013). Design Thinking for Strategic Innovation.Wiley
Banfield, R., Lombardo, T., Wax, T. (2016) Design Sprint. A Practical Guidebook for Building Great Digital Products. O’Reilly
Lockwood, T., Papke, E. (2018). Innovation by Design. How AnyOrganization Can Leverage Design Thinking to Produce Change, Drive New Ideas, and Deliver Meaningful Solutions.Career Press.
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