crowdsourcing experience - innovative content generation - italiano
DESCRIPTION
La mia presentazione del 20 gennaio 2010 all'Università IULM riguardo crowdsourcing, social media e collaborazione."Oltre la dicotomia enterprise / user nella comunicazione d'impresa"TRANSCRIPT
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innovative content generation
Oltre la dicotomia enterprise / user nella comunicazione d’impresa
Università IULM, 20 Gennaio 2010
Stefano MaggiDigital Ingredients http://digitalingredients.co.uk / Twitter @stefanomaggi
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crowdoutsourcing+
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crowdoutsourcing+
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un modo di creare
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idee
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idee
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idee
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campagne di comunicazione
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prodotti
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progetti di sviluppo
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e molto altro
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e molto altro
brand
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e molto altro
brandnews
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e molto altro
brandnews
entertainment
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e molto altro
brandnews
entertainmentsupporto
...
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?come nasce il contenuto “crowdsourced”?
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da iniziative “branded”
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da iniziative “branded”
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da contenuti “user generated”
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da contenuti “user generated”
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! !© 2009 - Stefano Maggi - http://digitalingredients.co.uk
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?si tratta di “raccogliere” contenuto?
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aggregare è l’ultima fase di un processo
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è importante “dare” prima di “ricevere”
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riconoscere il valore
http://www.flickr.com/photos/garryknight/2565937494/
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costruire ruoli
http://www.flickr.com/photos/tomsaint/3741010510/
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informare
http://www.flickr.com/photos/threephin/2199226160/
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! !http://www.flickr.com/photos/wwworks/1384952210/
favorire il supporto reciproco
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! !http://www.flickr.com/photos/dist0rtedwave/249591602/
sorprendere
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! !http://www.flickr.com/photos/mandyxclear/3591427076/
divertire
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coinvolgere gli influencer è un’opportunità
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considerando reach e affinità
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! !© 2009 - Stefano Maggi - http://digitalingredients.co.uk
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cercando diversi tipi di influencer
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! !© 2009 - Stefano Maggi - http://digitalingredients.co.uk
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il ruolo editoriale del brand è fondamentale
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! !© 2009 - Stefano Maggi - http://digitalingredients.co.uk
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le agenzie possono supportare i brand
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a diversi livelli
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a diversi livelli
creatività
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a diversi livelli
creativitàideazione
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a diversi livelli
creativitàideazionegestione
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a diversi livelli
creativitàideazionegestione
collaborazione
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a diversi livelli
creativitàideazionegestione
collaborazioneesecuzione
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alcune agenzie possono costruire valore
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insieme a brand e consumatori
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attraverso i social media
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! !© 2009 - Stefano Maggi - http://digitalingredients.co.uk
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“The more you give your idea away, the more your company is going to be worth.”
Seth Godin
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grazie.
http://j.mp/crowdiulm
Stefano MaggiDigital Ingredients http://digitalingredients.co.uk / Twitter @stefanomaggi