creare il blog ideale integrato con i social media
TRANSCRIPT
![Page 1: Creare il Blog Ideale integrato con i Social Media](https://reader037.vdocumenti.com/reader037/viewer/2022103117/55b78b09bb61eb2d5f8b462a/html5/thumbnails/1.jpg)
The Perfect Blog
Consigli, suggerimenti e modelli per un blog nell’era dei Social Media
![Page 2: Creare il Blog Ideale integrato con i Social Media](https://reader037.vdocumenti.com/reader037/viewer/2022103117/55b78b09bb61eb2d5f8b462a/html5/thumbnails/2.jpg)
Di cosa parliamo oggi pomeriggio?
• Impostazioni Tecniche
• Posizionamento Strategico
![Page 3: Creare il Blog Ideale integrato con i Social Media](https://reader037.vdocumenti.com/reader037/viewer/2022103117/55b78b09bb61eb2d5f8b462a/html5/thumbnails/3.jpg)
Aspetti Tecnici dei Blog
![Page 4: Creare il Blog Ideale integrato con i Social Media](https://reader037.vdocumenti.com/reader037/viewer/2022103117/55b78b09bb61eb2d5f8b462a/html5/thumbnails/4.jpg)
![Page 5: Creare il Blog Ideale integrato con i Social Media](https://reader037.vdocumenti.com/reader037/viewer/2022103117/55b78b09bb61eb2d5f8b462a/html5/thumbnails/5.jpg)
Blogging software va aggiornato !!
![Page 6: Creare il Blog Ideale integrato con i Social Media](https://reader037.vdocumenti.com/reader037/viewer/2022103117/55b78b09bb61eb2d5f8b462a/html5/thumbnails/6.jpg)
![Page 7: Creare il Blog Ideale integrato con i Social Media](https://reader037.vdocumenti.com/reader037/viewer/2022103117/55b78b09bb61eb2d5f8b462a/html5/thumbnails/7.jpg)
COSA SONO I FRAMEWORK?Uso dei Framework per i blog con WordPress
![Page 8: Creare il Blog Ideale integrato con i Social Media](https://reader037.vdocumenti.com/reader037/viewer/2022103117/55b78b09bb61eb2d5f8b462a/html5/thumbnails/8.jpg)
http://diythemes.com/
![Page 9: Creare il Blog Ideale integrato con i Social Media](https://reader037.vdocumenti.com/reader037/viewer/2022103117/55b78b09bb61eb2d5f8b462a/html5/thumbnails/9.jpg)
http://www.studiopress.com/
![Page 10: Creare il Blog Ideale integrato con i Social Media](https://reader037.vdocumenti.com/reader037/viewer/2022103117/55b78b09bb61eb2d5f8b462a/html5/thumbnails/10.jpg)
![Page 11: Creare il Blog Ideale integrato con i Social Media](https://reader037.vdocumenti.com/reader037/viewer/2022103117/55b78b09bb61eb2d5f8b462a/html5/thumbnails/11.jpg)
http://www.dudamobile.com/
![Page 12: Creare il Blog Ideale integrato con i Social Media](https://reader037.vdocumenti.com/reader037/viewer/2022103117/55b78b09bb61eb2d5f8b462a/html5/thumbnails/12.jpg)
![Page 13: Creare il Blog Ideale integrato con i Social Media](https://reader037.vdocumenti.com/reader037/viewer/2022103117/55b78b09bb61eb2d5f8b462a/html5/thumbnails/13.jpg)
![Page 14: Creare il Blog Ideale integrato con i Social Media](https://reader037.vdocumenti.com/reader037/viewer/2022103117/55b78b09bb61eb2d5f8b462a/html5/thumbnails/14.jpg)
http://www.webpronews.com/google-hummingbird-and-structured-data-is-there-a-connection-2013-10
“Google has been rolling-out incremental changes related to structured data over the past
five years,” ... “It is a clear path for providing better search results” …
Structured data is valued by search engines and it is being used (aggregated) to enhance the
SERPs, providing a better user experience producing higher click-through-rates (CTR).
![Page 15: Creare il Blog Ideale integrato con i Social Media](https://reader037.vdocumenti.com/reader037/viewer/2022103117/55b78b09bb61eb2d5f8b462a/html5/thumbnails/15.jpg)
https://plus.google.com/authorship
![Page 16: Creare il Blog Ideale integrato con i Social Media](https://reader037.vdocumenti.com/reader037/viewer/2022103117/55b78b09bb61eb2d5f8b462a/html5/thumbnails/16.jpg)
Fai “respirare” i tuoi contenuti !
![Page 17: Creare il Blog Ideale integrato con i Social Media](https://reader037.vdocumenti.com/reader037/viewer/2022103117/55b78b09bb61eb2d5f8b462a/html5/thumbnails/17.jpg)
How to Tune Typography Based on Characters Per Line
http://www.pearsonified.com/2012/01/characters-per-line.php
![Page 18: Creare il Blog Ideale integrato con i Social Media](https://reader037.vdocumenti.com/reader037/viewer/2022103117/55b78b09bb61eb2d5f8b462a/html5/thumbnails/18.jpg)
CONVIENE ANCORA FARE UN BLOG?Allora sto blog … come va fatto? Quale strategia(e) adottare?
![Page 19: Creare il Blog Ideale integrato con i Social Media](https://reader037.vdocumenti.com/reader037/viewer/2022103117/55b78b09bb61eb2d5f8b462a/html5/thumbnails/19.jpg)
![Page 20: Creare il Blog Ideale integrato con i Social Media](https://reader037.vdocumenti.com/reader037/viewer/2022103117/55b78b09bb61eb2d5f8b462a/html5/thumbnails/20.jpg)
![Page 21: Creare il Blog Ideale integrato con i Social Media](https://reader037.vdocumenti.com/reader037/viewer/2022103117/55b78b09bb61eb2d5f8b462a/html5/thumbnails/21.jpg)
![Page 22: Creare il Blog Ideale integrato con i Social Media](https://reader037.vdocumenti.com/reader037/viewer/2022103117/55b78b09bb61eb2d5f8b462a/html5/thumbnails/22.jpg)
http://www.nextscripts.com/
![Page 23: Creare il Blog Ideale integrato con i Social Media](https://reader037.vdocumenti.com/reader037/viewer/2022103117/55b78b09bb61eb2d5f8b462a/html5/thumbnails/23.jpg)
Frequently Asked Question:
“Sante, ma sei proprio sicuro che sto bblogge serve a qualcosa? Non possiamo fare tutto direttamente su Facebook co na paginetta nostra o su Google+??”
![Page 24: Creare il Blog Ideale integrato con i Social Media](https://reader037.vdocumenti.com/reader037/viewer/2022103117/55b78b09bb61eb2d5f8b462a/html5/thumbnails/24.jpg)
![Page 25: Creare il Blog Ideale integrato con i Social Media](https://reader037.vdocumenti.com/reader037/viewer/2022103117/55b78b09bb61eb2d5f8b462a/html5/thumbnails/25.jpg)
![Page 26: Creare il Blog Ideale integrato con i Social Media](https://reader037.vdocumenti.com/reader037/viewer/2022103117/55b78b09bb61eb2d5f8b462a/html5/thumbnails/26.jpg)
![Page 27: Creare il Blog Ideale integrato con i Social Media](https://reader037.vdocumenti.com/reader037/viewer/2022103117/55b78b09bb61eb2d5f8b462a/html5/thumbnails/27.jpg)
THE PERFECT BLOG…Allora per concludere:
• Ha carattere ed “entra in risonanza” con i propri lettori
• Offre Informazioni ragionate e molto utili
• Ha legami con i Social Media che utilizza per amplificare la propria voce
![Page 28: Creare il Blog Ideale integrato con i Social Media](https://reader037.vdocumenti.com/reader037/viewer/2022103117/55b78b09bb61eb2d5f8b462a/html5/thumbnails/28.jpg)
![Page 29: Creare il Blog Ideale integrato con i Social Media](https://reader037.vdocumenti.com/reader037/viewer/2022103117/55b78b09bb61eb2d5f8b462a/html5/thumbnails/29.jpg)
Sante J. Achille
http://achille.name/
• Ingegnere pentito che si occupa di web dal 1994 (quando lo scoprì). La J del nome non sta per Jefferson…
• Ha analizzato/ottimizzato/posizionato molti siti (grandi, piccoli di PMI e multinazionali) in 19 anni di attività professionale
• Ama proverbi e le usanze popolari
• Il suo motto preferito: Why Be Normal?
• Sogna un mondo in cui tutti pensano …