come fare un pitch a innova day
DESCRIPTION
Liberamente tratto da "How to pitch a VC" di Dave McClure". Presentazione fatta nel corso del Training Day di Innova Day ICT Meccanica Agrofood del 05 Ottobre 2012.TRANSCRIPT
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Che cos’è?
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Una presentazione di
idee, sia personali che
commerciali, che
avviene nello spazio di
un viaggio in ascensore
con un’ipotetico
investitorecos’è?
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Una presentazione di
idee, sia personali che
commerciali, che
avviene nello spazio di
un viaggio in ascensore
con un’ipotetico
investitore.
![Page 5: Come fare un Pitch a Innova Day](https://reader033.vdocumenti.com/reader033/viewer/2022051322/5452ff6ab1af9f76248b55f6/html5/thumbnails/5.jpg)
Come deve
essere?
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Che cos’è?
Una presentazione
di idee
(l’idea di business)
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Breve
Semplice
Memorabile
(Dave McClure)
tratto da http://www.slideshare.net/dmc500hats/how-to-pitch-a-vc-aka-startup-viagra-how-to-give-a-vc-a-hardon
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Breve
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“ZapMeals is an online meal order & delivery service matching hungry consumers with great local food preparers.”
“We’re eBay for takeout orders.”
http://www.slideshare.net/dmc500hats/how-to-pitch-a-vc-aka-startup-viagra-how-to-give-a-vc-a-hardon
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La mission di Google è organizzare
le informazioni a livello mondiale e
renderle universalmente accessibili
e utili.
http://www.google.it/about/company/
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Semplice
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Qual’è il
problema che
intendi
risolvere?
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Rendilo ovvio!
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Chi ha quel
problema?
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“Painkiller
not vitamine”
Dave McClure http://www.slideshare.net/dmc500hats/how-to-pitch-a-vc-aka-startup-viagra-how-to-give-a-vc-a-hardon
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La tua
soluzione
(mission)
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<<< Mission
• E’ lo scopo di lungo periodo dell’azienda.
• E’ la ragione per cui l’azienda esiste.
• E’ una frase di poche righe che contiene un
obiettivo verso cui è orientata tutta l’attività
d’impresa.
>>>
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Chi sei?
(team)
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<<< Team aziendale
• Chi sono i componenti?
• Qual è il loro background/CV
• Breve storia del team
>>>
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Che cosa fai?
(prodotto/servizio)
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<<< Il prodotto o il servizio
offerto
Funzionalità del prodotto
Prestazioni del prodotto
Modalità di erogazione del servizio
Piattaforme tecnologiche utilizzate
Originalità
Innovatività
>>>
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Il mercato
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Le dimensioni del mercato
• Bigger is Better
• Top Down
(Forrester, Gartner)
• Bottom Up
(users/usage/rev)
Dovete
colpire
Dave McClure http://www.slideshare.net/dmc500hats/how-to-pitch-a-vc-aka-startup-viagra-how-to-give-a-vc-a-hardon
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Online Takeout Orders: Market $ize
Top Down
• $511 Billion spent dining out annually – source: National Restaurant Association, 2006 (http://www.restaurant.org/)
Bottom up:
• 100M people eat out every day
• Today ~4% of meals ordered online (= 4M/day)
• In 5 years 20% of meals ordered online (=20M/day)
• Average takeout order cost is $12
• Available Total Market Size: – today = ~$50M daily, ~$20B annually
– in future = $250M daily, $100B annually
look: more info porn!
damn that looks good, doesn’t it?
Dave McClure http://www.slideshare.net/dmc500hats/how-to-pitch-a-vc-aka-startup-viagra-how-to-give-a-vc-a-hardon
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Il modello di
business
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Business Model (How Do You Plan to Make Money?)
• Describe Top 1-3 Revenue Sources
– Prioritize by Size, Growth, and/or Potential
– Cite current market activity / customer behavior as proof
• Show How You Get to Break-even (or Profitable)
– Ideally, on the current round of funding you’re raising
• Common Revenue Models
– Direct: ecommerce, subscription, digital goods, brands
– Indirect: advertising, lead gen, affiliate / CPA
Dave McClure http://www.slideshare.net/dmc500hats/how-to-pitch-a-vc-aka-startup-viagra-how-to-give-a-vc-a-hardon
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ZapMeals: 3 Ways We Make Money
• Transactional: – charge a 15% food prep fee (min $1)
– charge a 15% food delivery fee (min $1)
• Advertising: – charge small preparers by click-thru (SEM for food)
– charge larger preparers for premium / sponsored listings
• Supplies, Equipment, Insurance: – provide supplies, education for ZapMeals preparers
– free licensing to ZapMeals preparers who buy $250 eqpmt
– insure against food inspection issues via large group
again,
up & to the right.
Dave McClure http://www.slideshare.net/dmc500hats/how-to-pitch-a-vc-aka-startup-viagra-how-to-give-a-vc-a-hardon
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Il vantaggio
competitivo
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Elenca i principali competitors
Perche tu sei migliore?
Prechè tu sei diverso?
La tecnologia è tua?
La tecnologia è tutelata? Come?
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We’re Better, Different.
Funny!
Shocking !!!
Accepted
Not Funny.
again,
up & to the right.
Dave McClure http://www.slideshare.net/dmc500hats/how-to-pitch-a-vc-aka-startup-viagra-how-to-give-a-vc-a-hardon
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Il piano di
marketing
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Come raggiungere i
clienti?
Quali canali?
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• PR
• Contest
• Biz Dev
• Direct Marketing
• Radio / TV / Print
• Dedicated Sales
• Telemarketing
• SEO / SEM
• Blogs / Bloggers
• Viral / Referral
• Affiliate / CPA
• Widgets / Apps
:
Scegline alcuni
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Che cosa chiedi?
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:
Money o
partnership?
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Money, Milestones
How Much Money Raised / Now Raising?
– Show 3 Budgets: Small, Medium, Large
– Show how you’ve got “Small” already lined up
– Show “Optionality”, Competitive Interest (if poss.)
What Will you Do with the Capital?
– Build Product
– Marketing & Sales (Drive Revenue)
– CapX, Ops Infrastructure (Scale Up)
Dave McClure http://www.slideshare.net/dmc500hats/how-to-pitch-a-vc-aka-startup-viagra-how-to-give-a-vc-a-hardon
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:
Descrivi il tipo di
partnership
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:
Perché
dovrebbero
credere in Te?
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:
http://blog.tagliaerbe.com/2010/03/come-guadagna-google.html
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Come deve
essere?
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:
Memorabile
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:
Happy
Ending
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:
Cerca di
chiudere in
modo
memorabile
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:
Lasciagli un
link, un
memento
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:
Grazie
Mille
Francesco Baruffi
Fondazione Democenter Sipe
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Sitografia http://steveblank.com/tools-and-blogs-for-entrepreneurs/#Useful Blogs
http://www.slideshare.net/dmc500hats/how-to-pitch-a-vc-aka-
startup-viagra-how-to-give-a-vc-a-hardon
http://blog.tagliaerbe.com/2010/03/come-guadagna-google.html
http://www.google.it/about/company/