bto 2009 - google, roberto brenner
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BTO - Buy Tourism Online '09 16 e 17 Novembre 2009 A Firenze, Stazione Leopolda GOOGLE Roberto Brenner Responsabile Travel & Automotive Google ItaliaTRANSCRIPT
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Roberto BrennerIndustry Leader, Travel
Firenze, 17 Novembre 2009
Google SearchL’evoluzione della Search, leggere il mondo
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Google Confidential and Proprietary
Top 25 destination travel – Luglio 2009
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Fra le top 25 ricerche Travel di luglio solo 3 destinazioni esotiche:17. Maldive20. Zanzibar24. Cuba
Rientrano fra le top 25 anche le ricerche specifiche di:“Agriturismo toscana”“Hotel rimini”“Hotel riccione”
1. Croazia
2. Barcellona
3. Ischia4.Sardegna
5 .Corsica
6.Puglia
7. Lampedusa
8. Isola d’elba
9 .Roma
11. Salento
12. Jesolo
13. Santorini
14. Praga
15. Londra
16. Parigi
18. Creta
19. Formentera
21. Milano marittima
22.Lago di garda
22. Bibione
25. Rimini
10. Sharm el Sheik
Fonte: dati interni Google
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Google Confidential and Proprietary
Un motore di ricerca che ci capisce
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Google Confidential and Proprietary
E rende la nostra vita più facile
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Google Confidential and Proprietary
Google Suggest
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Google Confidential and Proprietary
Google Squared
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Google Confidential and Proprietary
Search options
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Google Confidential and Proprietary
Cercare dovunque
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Google Confidential and Proprietary
Essere innovativo: music search feature
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Google Confidential and Proprietary
Essere innovativo: Google Social Search
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Quello a cui Google non potrà mai rispondere
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Google Confidential and Proprietary
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